I read a good article in Social Media B2B (http://socialmediab2b.com/), one of the blogs I follow, entitled “28 awesome B2B social media statistics”. The article highlights a number of B2B (Business-to-Business) social media statistics on a wide range of topics, collected from various sources. The stats are interesting and worth a read. The author grouped the stats into categories including:
- Usage
- Forecasts
- Executive interest
- Focus
- Channels
- Measurement
- Resource allocation
- Budgets
I’d like to highlight 7 stats that I found interesting to initiate discussion:
- 86% of B2B firms are using social (media), compared to 82% of B2C.
- B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms.
- More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing
- B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013.
- B2B marketing spending on social networking sites is predicted to rise 43.3%.
- Forrester predicts B2B interactive marketing spending to reach $4.8 billion by 2014 – almost double that estimated for 2009 ($2.3 billion).
- B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014.
The stats highlighted above demonstrate that interest and usage of social media is on the rise in all companies, including B2B.
I thought this would be a good opportunity to create some of our own statistics based on your feedback. Whether you are a B2B or a B2C company, let us know your social media usage by completing a short survey (3 questions). Or, if you like, please comment on your use of social media below.
In coming weeks, we will discuss the results of this survey and delve further into the stats from the article, specifically, what social media channels you use.
Click here to complete social media survey
.
