My name is Andrew Scott Reid. As a Product Manager for Business Mobile Internet and Tablets at TELUS, I have an opportunity to use various tablets in my day-to-day. I want to continue last week's discussion of the key elements in a business tablet strategy by taking a closer look at applications and OS (operating systems).
Applications drive mobile computing, from email and document editing while traveling, to wireless forms with signature capture, to complex design apps used in the field by employees.
As mentioned last week, you can't discuss applications without discussing OS. Tablets are beginning to be defined by the applications they support. While some apps have been built across platform, such as the cloud notebook application Evernote, others, such as the content amalgamator Flipboard, are only available in specific libraries, like the Android Market, BlackBerry AppWorld or the Apple App Store. While each store brings its selection of apps to the decision making process of your business tablet strategy, each OS can also offer various features for your business.
The most iconic OS is Apple commonly known as the iOS. Since the introduction of the iPad in 2010 Apple has been a dominant force in the tablet market. Analysts and industry experts would put Apple close to an 80% market share in 2011.
This dominance derives from how Apple was able to redefine the tablet PC market with a slimmer, light, sleeker, less expensive device with a very intuitive user interface. Almost every business I speak with has picked an iPad to test with its IT team or staff, or have executives using personal devices in their day-to-day business. So much has already been said about the iPad, iOS and popular applications, I won't delve into here, however guest blogger, Marc Saltzman, has written a few posts on TELUStalksbusiness.com about the iPad for business and frequently reviews iPad apps. One thing I have found interesting is how Apple (a computer OEM) started with a smartphone and then expanded upon it to bring to life the iPad. Although part of Apple's computing portfolio it leverages almost the same iOS as the iPhone, a trend reoccurring throughout 2011, as we see the emergence of numerous Android tablets.
Reviewing the Android Tablet market
The first to really make a splash in the Canadian market in 2011 was the Motorola XOOM, and the next looks to be the Samsung Galaxy tab 10.1, recently announced as coming soon to Canadian carriers. Both tablets sport the Android tablet OS Honeycomb and both come from established smartphone manufacturers. So what does Android offer a business?
Widgets. Widgets are my favorite and most used features with any Android device. What are widgets? Widgets are like small windows on your Android screen. They offer quick access to information or features of applications without having to open the application fully. For example a mail widget would display your most recent few email messages, letting you preview them and scroll down through older messages while on the same screen being able to see a preview of your calendar and scroll through your day.

Mail and calendar are two easy examples, however most apps for Android have widgets. Widgets on the tablet Honeycomb OS can also be resized by the user offering a great deal of customization. This is a benefit that fits well with the multiple screens available to android tablets, which are all fully customizable with widgets and app icons. Apps of course are a key component users look for with their tablets.
Android offers the Android market the fastest growing app market for tablets. While current numbers are difficult to pin down, the Android market was just shy of 300,000 apps in May, leading some research groups to speculate at when it may surpass the Apple App Store.
With such a large selection where could a business start? A few key apps I typically suggest to help Android users get started are:
- Evernote: an easy-to-use, free app that helps you remember everything across all of the devices you use. Stay organized, save your ideas and improve productivity. Evernote lets you take notes, capture photos, create to-do lists, record voice reminders--and makes these notes completely searchable
- Dropbox: a free service that lets you bring all your photos, docs, and videos anywhere. After you install Dropbox on your computer, any file you save to your Dropbox will automatically save to all your computers, your Android device, and even the Dropbox website
- Bump: a useful tool for sharing info between two smartphones using the accelerometer, and it works across Android and iPhone. You can use it to share contact info (yours and others), photos, and apps. You both simply open the Bump app, choose what you want to share, and then hold the phones in your hands and bump your hands together
- And if your device isn’t preloaded with one these grab Polaris Office, QuickOffice or Docs to go to ensure you can view and edit any Word, PowerPoint, Excel or PDF attachments received on your tablet.
Android tablet overlays
While there are a ton of 3rd party applications out there from the Android market, what about the software and applications that each OEM can bring to an Android tablet? Just as with their smartphone offerings, OEMs are adding their own overlays to Android to help differentiate their device and its user interface (UI). HTC is offers an overlay called HTC Sense. As with any Android, users have multiple screens they can customize with widgets. This experience on their latest tablet, the HTC Flyer, creates a unique 3D carousel of widgets that users can rotate through quickly and call up as a larger screen to dive into the widget content. As with individual developers, HTC has created widgets that are optimized on Sense for almost all the native apps on the Tablet, such as mail and will bring a few of their own unique apps to the tablet.
TouchWiz is another great example of an Android overlay from Samsung on the new Galaxy Tab. A few of the expected TouchWiz Galaxy Tab 10.1 features are:
- Live Panels: a customizable home screen experience, so content can be instantly accessed from the home screen, including email, image galleries, favorite web sites and social network feeds.
- Mini Apps Tray: An additional dock-like bar which will give access to the most commonly used applications
- Social Hub: An integrated messaging application which aims to center the user's social life, unifying the inboxes and timelines of multiple services like Gmail, Facebook, Twitter, and many others, splitting them into "Feeds" (updates) and "Messages"
- Reader's Hub: A store that will allow the user to download e-books to the Galaxy Tab. Samsung claims that it will feature around 2 million books, 2,000 newspapers in 49 languages, and 2,300 magazines in 22 languages.
Samsung also offers Samsung Apps, a native version of the Android market with a selection of the hottest and best optimized Android apps for the Galaxy Tab 10.1, making it even easier for users to get the most out of their device.
As Android continues to be the OS of choice for many tablets, other OEMs are looking to leverage the expansion of the Android market for their devices, such as the RIM PlayBook which will begin making Android apps available this summer. Join us next week as we take a closer look at the PlayBook and Windows based tablets.
Do you have a question about creating a tablet strategy for your business? Leave a comment below, I’d like to hear from you. I will be using the last post in the series to answer common questions that I hear from you and our customers on creating a tablet strategy for their business.
Andrew Scott Reid is a product manager for business Mobile Internet and Tablets at TELUS and consults with business clients on a regular basis, helping them establish the right mobile tablet strategy for their business. Follow Scott on twitter: @andrewscottreid