Blog Posts From Talking Business Tagged With social_media

8 awesome (and free) apps for Windows 8 PCs

2013-05-23T12:34:57Z

How can you supersize your new Windows 8 computer? By downloading a number of apps, of course.

The Windows Store has many thousands of amazing downloads for you to personalize your home or work PC in a myriad of ways – be it a touch device or classic mouse and keyboard machine (or a bit of both) -- and many of them are completely free to download and use. Whether you’re brand new to Windows 8 or have been rocking Microsoft’s newest operating system from the beginning, the following are a few recommended apps to snag for your new computer.

1. SkyDrive

An invaluable tool for computer users, SkyDrive is a free “cloud storage” solution that lets you upload, access and share content stored securely online. The benefits are many, but SkyDrive’s 7-gigabytes of free storage (per account) lets you protect your local data from harm; you can access your files on virtually any online device in the world (including free SkyDrive apps for tablets and smartphones); and you can send and receive large files without clogging up an inbox. It’s also possible to collaborate in real time with others, such as two people editing a document at the same time.

2. TuneIn Radio

Music lovers can stream more than 70,000 radio stations from around the world -- and online stations and podcasts -- with the free TuneIn Radio app for Windows 8. Whether you want to tune into a jazz station from New Orleans, a reggae channel from Kingston or an Internet-based classical musical site, you can listen as much as you like. Search for music by country or genre, plus there are thousands of stations featuring news, talk, comedy, sports and old time radio dramas.

3. Twitter

What’s that? You haven’t sent a “tweet” before? Or followed your favourite people? With Twitter, a free app for Windows 8, consider it your own personal soapbox, allowing you to share what you’re doing or what’s on your mind – in 140 characters or less -- plus you can keep up with your fave celebs, see pics and videos, and engage in conversations based on common interests (e.g. #manofsteelmovie). Thanks to the immediacy of Twitter, you’re always the first to know what’s going on. With the Share charm on Windows 8, you can easier tweet out at any time, in any app you’re in.

4. Evernote Touch

Whether you need a more effective way to stay organized or simply want to jot down ideas whenever inspiration strikes, a free app like Evernote Touch lets you create, view, organize, search and share your ideas – sort of like a digital version of yellow sticky notes, if you will -- but also with the option to include voice notes, photos and videos, websites and more. An auto-sync feature means your notes are automatically saved and accessible on other Evernote platforms -- through "the cloud" -- such as on smartphones and tablet apps.

5. Fresh Paint

Consider it the canvas for your artistic ideas. Fresh Paint is a digital painting app for your PC – and most ideal for touch-enabled devices – that lets you use realistic-looking oil paints to create and share your masterpieces. Use the palette of available colours or mix and match to get the exact colour you want. Other features include the ability to select the brush style and size, import photos and brush on top of it, or select from available colouring pages to help your kids explore their imagination (including a Disney-Pixar pack).

6. Khan Academy

Want free higher education? The Khan Academy app for Windows 8 delivers more than 4,000 videos, covering a range of topics including math (algebra, geometry, trigonometry, statistics, calculus, different equations, and so on), science (such as biology, chemistry, physics, astronomy and computer science) and humanities (history, civics, art and finance). Each video is about 10 minutes long, including a growing number of them with interactive exercises. Math lessons, for example, have you type in answers; each problem is randomly generated, so you never run out of practice material, plus you can click for hints, if need be.

7. Skype

As you likely know, Skype is a hot download that lets Windows 8 users video chat for free with friends, family and colleagues anywhere in the world – as long as the person you’re calling is on a Skype-enabled device, too, such as a tablet, smartphone, computer or television. In case you’ve never made a Skype call, you can see who you're talking to and they can see you, plus you can make audio-only calls if you prefer and also call landlines and mobile phones for a couple of cents a minute.

8. The Weather Network

Canadians are obsessed with weather. So why not have all the info you need at your fingertips? The Weather Network desktop app for Windows 8 -- available on all Windows 8 devices, in fact – lets you easily access current weather conditions, as well as hourly, short term and long term forecasts (day and night). Live tiles means you’ll be able to see weather info where you live – without even needing to open the app – plus you can snap other cities to your Home Screen, track weather for multiple cities, sign up for weather alerts and news, and watch weather-related videos. Weather fans can also access additional info like humidity, sunrise/sunset times, pressure, ceiling, visibility and wind speed.

BONUS: Jetpack Joyride

If you need a little R&R, the insanely fun game for smartphones and tablets is even better on Windows 8 PCs. Jetpack Joyride from Halfbrick Studios is a fast-paced side-scroller that stars Barry Steakfries, a hapless hero who takes a jetpack for a spin in a secret laboratory. Fly through the lab and stay alive as long as you can — despite laser beams, guided missiles and other harmful obstacles — while also collecting coins and power-ups, accomplishing missions and unlocking many new jetpacks (each with unique features). You can compete with friends and a global high-score list, unlock achievements and show off your skills on social media.

Spring into travel with these handy smartphone apps

2013-05-16T16:34:52Z

How can you remain productive and connected while traveling for business?

Because you're never without your smartphone, inexpensive apps can help make a road warrior's life a lot easier while away from the office (and home).

There are many thousands of downloads available – regardless of your preference in smartphone platform -- and so the following are a few suggestions for those traveling for business or pleasure.

One handy app for keeping track of all your travel itineraries is the free TripIt for Android, iPhone/iPad, Windows Phone and BlackBerrys (not BB10 devices, though). Forward all your confirmation emails for flights, hotels, rental cars, and such, and TripIt will “automagically” organize them into detailed summaries with confirmation codes and other info. Once it's on your phone you can get instant access to all the trip info you need – including links, phone numbers and maps with directions to airlines, hotels, rental places and restaurants -- directly from your itinerary.

Another great app for travelers is Kayak Pro ($0.99 cents) for Android, iPhone/iPad and Windows Phone devices. Easily manage your trip itinerary; compare flight, hotel and car rental deals; track your flight status (with contact info for airlines); look up baggage fees so there are no surprises; and access airport terminal maps for over 100 airports. A free version is also available, but has advertisements and doesn’t contain the airport terminal maps. Or consider the free TripAdvisor app for Android, iPhone/iPad and Windows Phone.

A gem for those seeking good rates on hotels, the official and free Hotels.com mobile app can be used to find and book at nearly 200,000 hotels worldwide, plus you can access your reservations at any time (even when offline), manage your account (or book as a guest user), track and redeem "Welcome Rewards" credits to get free nights in hotels, and more. Available on iPhone/iPad, Android, Blackberry and Windows Phone (and in more than 80 languages and countries), the Hotels.com app also offers mobile GPS functionality to help you find the closest hotels with the best deals based on your current location.

Craving a steak while vacationing? Need to find a gift or the relative you’re staying with? Car almost out of gas while on your road trip? Available for free on Android and iPhone/iPad, Yelp helps you find businesses near you, via your device's GPS, and lets you read reviews from others before you go. Narrow your searches by neighborhood, distance and price; make restaurant reservations on OpenTable from within the app; find great deals offered by local establishments; and check-in to let friends or Twitter followers know where you are. An "augmented reality" feature lets you hold up your smartphone's camera to see business info overlaid on top of the real world around you.

Speaking of local business search, Google Maps is also a must-have app for travelers. Along with getting accurate turn-by-turn directions to a destination, the new Google Maps – also on Google’s Android devices (of course), as well as Windows Phone and older BlackBerrys – also offers human-like voice guidance, smart local searches (with reviews and ratings), a 360-degree Street View and the option to sync your searches and directions between your computer and your phone.

If you’re a stranger in a strange land and need help with the local language, the free Google Translate for Android and iPhone/iPad instantly translates between over 50 languages, with many supporting spoken words and phrases (let the taxi driver speak into your phone and you’ll see and hear the translation in English!). Samsung has a similar app bundled on its Galaxy S4 smartphone -- dubbed S Translate -- which can translate your typed or spoken text from one language to another.

If you're in search of some “fun” apps, perhaps to help keep the kids entertained, consider these awesome freebies: Toontastic (iPad) to create your own animated cartoons; “chase” games like Subway Surfers, Temple Run 2, Iron Man 3 and Rail Rush (Android and iPhone/iPad); Skype (all major platforms) for video calling with friends over the hotel’s free Wi-Fi; and Instagram (Android and iPhone/iPad) to spice up and share holiday photos.

Improved ‘Hotspot Shield’ app lets you browse the mobile web anonymously

2013-05-09T03:53:07Z

Seasoned Internet users are likely aware a virtual private network, or VPN, provides a safer way to browse the web because it conceals your online identity. VPN software encrypts your online sessions so they’re private and confidential.

With more than 120 million downloads, one of the most popular solutions for computers, Hotspot Shield VPN from AnchorFree, is also available for Apple’s iOS devices.

Before we get into our review of this app installed on an iPad mini, remember that browsing without a VPN means search engines, Internet service providers (ISPs), and website owners can know where you’re located geographically because of your computer’s unique IP address. VPNs are also ideal for public hotspots.

VPNs were once used mainly by businesses, but now they’re appealing to consumers who want to keep Internet use — web surfing, online shopping, filling out forms, downloading files — well, invisible.

Just because you want to spend time online anonymously doesn't mean you're a cybercriminal or have something to hide. Not only do regular folks want privacy, but remaining anonymous can also protect yourself from malicious types out to steal your identity for financial gain — from spammers and scammers alike. Without a VPN, your personal info and passwords can be seen and stolen.

On a related note, some people use a VPN to access sites or services restricted to other countries, such as the BBC iPlayer (for UK residents only) or if a Canadian wants to access Hulu or Pandora (for the U.S. market). Or if you want to keep accessing your local content when traveling around the world.

Another benefit: VPNs can compress your data, so you'll use up less data when you surf.

Installing Hotspot Shield VPN was pretty straightforward. After you download the app you need to register for a new account or sign into your exiting account. You get a week to try the service for free. After that, it’s $0.99 per month or $11.99 a year. College students get free services for a year with a valid .edu or .ac.uk email address. Be aware you must also accept additional software to download to your iDevice – it’s a Hotspot Shield Elite root certificate added to the list of trusted certificates on your iPad or iPhone.

I did have one issue when signing up for an account, initially. After typing in my email address, a message said “Protection expired!” – even though I hadn’t tried it yet -- and it gave me options to pay for the service. At least a rep for AnchorFree was able to remedy the issue quickly.

Once you’re logged in and using the app, a small “VPN” logo will appear in the top left of your iOS screen, beside the Wi-Fi strength. Now you can launch Safari or another browser and start surfing anonymously. Or try an online-connected app. You might, however, be blocked from some sites or email (such as Gmail), evident by a message like this one: “Someone tried to use an application to sign into your Google Account. We prevented the sign-in attempt in case this was a hijacker trying to access your account. Please review the details of the sign-in attempt” (followed by the AnchorFree IP address).

A recent Hotspot Shield VPN update added faster speeds – still slower than no VPN, though – plus there’s new features like a revamped interface that lets you see time protected, where it looks like you’re connected from (choose your country), data compression preferences, and more. You can enable this app to always be on or manually turn it on and off with a swipe inside the app, if you prefer (also, in Settings, you’ll see a VPN toggle right below Bluetooth and Wi-Fi).

Aside from the initial snafu where the app thought I already used up the 7-day trial, Hotspot Shield VPN seems to deliver on its promise to protect your identity while spending time online via your iPad and iPhone.

How to turn a spare iPod, iPhone into a surveillance camera

2013-04-25T04:03:07Z

Given how often Apple updates its iOS devices, you might have a spare iPhone, iPad or iPod touch somewhere at home or the office.

If so, you can turn it into a wireless surveillance camera, with the help of a new and free app called Presence, by People Power.

When installed on an iOS device with Wi-Fi connectivity, simply launch the app and place the rear-facing camera somewhere in your home – perhaps serving as a baby monitor, nanny cam or a way to keep an eye on your pets while away at work.

Now, wherever life takes you, open the same app on your main iPhone, iPad or iPod touch, to see what’s happening in real-time at home.

Alternatively, you can set up Presence to send you video alerts whenever it senses movement, which activates the camera. Along with the option to record video, you can also have face-to-face 2-way audio and video conversations with whoever is at home when you’re away (or talk to your pets).

Other applications: Working parents can be notified when their kids walk in the door from school. Or perhaps you’re convinced your college roommate is drinking your beer. Or you need proof your neighbour is letting their dog poop on your lawn. Increasingly, video solutions are being used for “aging in place” purposes, where family members or caregivers can keep a digital eye on elderly relatives who live alone, and consent to the technology.

In our testing, the app worked like a charm. In fact, we set up a couple of spare devices and were able to name each one and easily toggle between views.

You can set up specific rules per camera through an easy pull-down menu system. Video quality is limited to the camera you’re using, of course, but it’s quite clear and audio is decent, too. A FAQ (Frequently Asked Questions) section within the app addresses topics like security, home/away modes, sharing video access with others, and more.

Be aware it’s highly recommended to plug your iOS device into the wall for power – for it to work, the iPhone/iPad/iPod touch has to be on and the Presence app open. While you need to sign up for a free account, I like the fact the app is free to download and there’s no monthly subscription costs either. There is an in-app market, however, where you can shop for complementary products, such as tripods, add-on lenses, cables, mounts and even older phones (such as an iPhone 3G).

Those interested can download People Power’s free Presence from the App Store, while more info can be found here.

Why LinkedIn is the next big thing for sales

2013-04-19T12:07:01Z

Many people view LinkedIn – the highly popular professional networking website – as a tool for facilitating a career change. They’re able to connect with other professionals in their field using the platform and (hopefully) track down their new dream job. But LinkedIn is so much more than just a job seeking tool – it has a wealth of other uses, some of which can even help you excel in your current position, especially from a sales engagement perspective.

As the small business account manager for TELUS in the Ottawa region, LinkedIn has now become one of my primary drivers for developing new business. If you’re working day in and day out tracking down new business leads, it should become one of yours, too. Below, I share with you some of the reasons why LinkedIn should replace your Rolodex.

LinkedIn allows you to establish new business connections

The most important sales function that LinkedIn provides you is the ability to establish new contacts at companies that you would like to do business with. Once you’ve established these new connections (either on your own or through a referral), it’s important to engage these people and maintain communication. Once I make a new connection, I like to send my new contact a personal message and invite them out for coffee. This way, I’m able to take an online relationship into the real world, establishing a personal rapport and learning about their business needs. It’s not uncommon for me to have several of these meetings – facilitated by LinkedIn – over the course of a week. Not all of these meetings end in a sale, but at the very least they plant the seed for future opportunities.

LinkedIn allows you to maintain existing business connections

LinkedIn also affords you the opportunity to keep up with important business relationships you’ve already established. It’s already hard enough to keep track of all your business colleagues’ comings and goings, and if you’re unable to regularly attend industry conferences or networking events, you simply won’t know who got promoted, who switched companies, or who broke off to start up their own operation. LinkedIn provides this information to you in a very digestible way – such as through the tool’s news feed or email updates.

If you pay attention and act accordingly, even small gestures – for example, a quick note to an established colleague to congratulate them on a new venture or simply to touch base – have the capability to grow existing business or discover a new lead. A little investment in time can pay great financial dividend in the end.

LinkedIn is a window into a prospective or existing client’s company

LinkedIn is also fantastic if you’re trying to gain competitive insight into a specific company that you’re looking to do business with. It can provide you with an opportunity to gain a robust understanding of what’s happening at a particular organization, more than a website or a press release ever will.

LinkedIn, by its very nature, is dynamic. People and companies that use it are engaging other people and companies in the same way that you should be doing: they are sharing news, they are endorsing others, and they are having discussions with those who matter most to them in their groups. This is competitive knowledge that is available to you at your fingertips – free of charge – and will help you create a profile of the company you’re wishing to do business with. To not login and do a little digging is to do a great disservice to your future business prospects.

These are just some of the great functions LinkedIn provides sales representatives seeking leads. I strongly encourage anyone working to drive sales for their organization to invest time in LinkedIn. It’s no longer an option for us, but a must. How are you using LinkedIn for sales? Let me know if the comments below.

Arkady Bilat, Small-Medium Business Territory Manager, TELUS

For more business tips, tricks and conversations, connect with TELUS on LinkedIn.

Fix up your computer with these 5 simple, free tips

2013-04-18T04:07:01Z

What’s that? You missed the annual Clean Out Your Computer Day, which takes place on the second Monday in February?

No worries, as it’s never too late to spring clean your computer so it runs faster and smoother.

In fact, there are a handful of free ways to clean out your aging PC or Mac, which might help you put off buying a new computer for a while.

The following are five simple tips to pull it off properly.

1. Back it up

Before you start cleaning up your PC or Mac, the first step is to back-up all your important files. Consider your documents, irreplaceable photos and camcorder footage, important emails, address book and calendar entries, web bookmarks, and so on.

There are a number of free cloud services you can upload these files to – stored on a password-protected website -- such as Dropbox, SkyDrive, iCloud, Google Drive, Box.Net and SugarSync, to name a few. Typically, these services let you upload between 2 gigabytes (GB) and 7GB of data, per account.

Also back-up your information locally (i.e. not online), be it on an external hard drive, USB thumbdrive or recordable DVD – but don’t keep your back-up solution in the same room as your PC or Mac in case of fire, flood or theft.

2. Start cleaning

The next step is deciding what programs you no longer need. In Windows, click on (or search for) “Control Panel,” and then choose Add/Remove programs, to select and delete what you no longer use. It’s even easier on a Mac: open LaunchPad and drag and drop the app icon into Trash.

How to tell what you no longer need? If you’ve never used a DVD burning program that shipped with your computer or a 4 year-old game you forgot about, it’s time to purge. Not only will this clear up a lot of hard drive space, but will usually delete the icons from your desktop, too, so you can see your wallpaper again.

Also, right mouse-click on your C: drive (in Windows Explorer) and click Properties, followed by Disk Cleanup. Now check off the desired boxes -- such as "Temporary Internet Files," "Recycle Bin" and "Downloaded Program Files" -- and it will tell you how much space it can free up. For Macs, the program is called Finder.

3. Run built-in utilities

The third step is an important one: take advantage of built-in software, or perhaps download some third-party programs, to comb through your computer and optimize performance.

Built into Windows is a "degfragging" tool, for example, that can help your computer operate faster and with more stability. In Windows 8, search the word “defrag,” under Files, while older Windows users can click on Accessories (under Program Files) and then select System Tools. Run the Disk Defragmenter on your hard drive, but be aware it might take a while and don’t use your PC in the meantime (tip: start the process before you leave your home or go to bed).

Also consider free tools like System Mechanic Free from iolo technologies, which contains seven individual tools: Registry Tuner, Startup Optimizer, RAM Leak Repair, Disk Defragmenter, Junk File Cleanup, Internet Repair and Program Link Repair.

Mac users, on the other hand, can run Disk Utility, a free app included with the OS X operating system that serves as an easy-to-use tool for cleaning up hard drives, and more. To reduce future performance problems, another bundled Mac app called Gatekeeper provides three security options for downloading and installing apps; for optimal security, choose to allow only apps from the Mac App Store to be installed, instead of anywhere on the Internet.

If your computer is really acting up and you've tried anti-malware software (see below), you might consider formatting the hard drive and re-installing Windows from scratch – and there are many online articles and videos on how to do this. Some technical savoir-faire is required, however.

4. Update software

It’s also important to download the latest free software updates for your operating system. Called “Windows Update” for Windows and “Software Update” for Macs (click on Apple logo in the top left corner), these updates plug security holes, zap bugs and add functionality. You can choose to download and install new updates whenever they become available, which might be ideal for forgetful types.

On a related note, be sure to download all the updates to your favorite programs – such as a web browser, media player and computer games – as they usually fix issues (like technical bugs) or add new features. A quick way to see if there's an update is to go to the About, Help or Settings section of your software and you should see an option to check for updates.

There are often new updates for hardware accessories, too, such as a printer, monitor and webcam.

5. Use anti-malware tools

Finally, it's critical to have good antivirus and antispyware programs installed on your personal computer. The former refers to software that can detect and remove online threats (such as viruses or worms that can propagate through your address book), while the latter are tools that can protect your PC from sneaky programs that hide on your hard drive, monitor your web surfing behavior, hijack your browser home page and slow down your computer's performance.

Collectively, these threats are called "malware" (malicious software).

While many premium security suites cost upwards of $40 to $50 a year, such as the offerings from Symantec and McAfee, there are many free and powerful alternatives, many of which are available at Download.com; check out the Top 20 downloads on the right side of the main page.

Stay organized -- and entertained -- with unique 'to-do' list app

2013-04-11T13:47:54Z

If you thought Siri was cheeky, wait until you get a load of Carrot ($0.99 cents), a new to-do list for your iPad, iPhone or iPod touch.

Yes, this is a task manager with an attitude.

Like other apps of this kind, or the integrated Reminders tool for iOS users, you can create a list of things to do -- such as “Work with Cathy on sales presentation” or “Pay phone bill by Friday” – but Carrot will insult you for failing to perform your tasks. For example, if you don’t open the app for a while, Carrot might display this message to you upon your return: “Public Shaming 001: Would you like to confess your laziness to all your social media friends?” You can tap “No Way” or “Um, I Guess?” Choosing the latter will open up Twitter or Facebook (your choice) and suggest you publish this: “Guys! My to-do list is making me tell you all I’m nothing but a no-good lazy human!”

Harsh? Yes. Funny? You bet.

Tap on Carrot’s “ocular sensor” -- think HAL’s eye from 2001: A Space Odyssey -- and you might see “You’re beginning to annoy me” or “I’ll make you regret that. I promise” or “How would you like it if I tapped on your eyeball”? Tap a few more times and Carrot might have a “mood swing” and change from a white background to a black one. Carrot might forgive you over time, however, and return back to normal; when I launched the app a few minutes later, Carrot wrote “My hatred for you already burns with the passion of 10,000 suns. I literally cannot hate you any more. So I guess we’ll call it a draw.”

In Carrot’s defense, however, your A.I. companion will also reward you for striking off tasks you’ve completed. You might read a message that says “You’ll surely be knighted for this achievement” or “You’re the man now, dog.” Of course, even Carrot’s compliments are sarcastic or condescending. A couple more examples: “Way to go. Soon you’ll be completing other people’s to-do lists” and “You’re an unstoppable task-killing machine sent from the future.”

Gamers in particular might enjoy a to-do app like Carrot because you’ll earn points for completing tasks and rank up over time. The best part of Carrot, along with this robot’s masochistic personality, is the ability to unlock hundreds of rewards – from word games (Level 15) and Reminders (Level 18) to Siri synchronization (Level 24) and new icons for completed tasks (Level 32). Unlockables go up to 100, which keeps things fresh and fun for a long time.

Carrot’s interface is clean and intuitive. Simply pull down on the screen to add a new note, tap to edit the note or swipe to the right to remove it, which tells Carrot you’ve completed the task. Swipe in from the right side of the screen to open up information such as Carrot’s current mood (“Wrathful” is one of them!), along with Settings, Unlockables, Completed Tasks, and more.

If you’re in search of a to-do list with attitude and “gamification” elements, consider downloading this $0.99-cent treat. If you do, you might take Carrot up on its command to “pledge your undying loyalty by kissing my ocular sensor.”

To watch the Carrot app trailer, click here:

Great gadgets, apps for getting fit this spring

2013-04-04T14:27:50Z

For many, springtime means stepping out to get some fresh air, and hopefully shedding some of that weight gained while hibernating over the winter.

Sound daunting? At least tech is on your side, as there are hundreds of gadgets and apps that can help you get fit and remain motivated.

The following are a few notable suggestions:

Fitness watches, bands

Consider it your workout companion: the Nike+ SportWatch ($169.99) tracks time, distance, pace, heart rate and even the number of calories you've burned. It does this with a little GPS help from TomTom, built behind the watch’s face, and a Nike+ Shoe Sensor (included) that helps you track speed and distance indoors, too. The SportWatch can record up to 50 runs, plus it’ll alert you when you’ve beaten your personal bests. You can also pair it with the Polar WearLink+ ($79.99) transmitter (sold separately) to monitor heart rate via the chest strap. Plug this watch into your PC to offload all the data to NikePlus.com.

Also consider the Timex Ironman Men's Sport Watch ($199.99), while other great fitness accessories for your wrist include the Nike+ FuelBand ($189.99), Jawbone Up ($129.99) and FitBit Flex ($99.99), which track information thanks to internal sensors and then wirelessly syncs the info with a nearby smartphone, tablet or and computer.

Scales, monitors

When you get home, consider stepping onto the Withings WS-30 ($169.99), a bathroom scale with a couple of twists. For one, along with your weight it can also show your BMI (body mass index), a measure of body fat based on height and weight. This info can be read on the scale’s bright screen but built-in Wi-Fi and Bluetooth connectivity means the info can also be immediately uploaded to a password-protected app or website.

This Withings scale is ideal for those who want to chart their weight loss, which can be posted to Facebook if you’re daring enough, or for those training for an event.

Also from the same company is the Withings Blood Pressure Monitor ($129.99) that snaps underneath an iPhone, iPad or iPod touch (with 30-pin connector), and when paired with a free app, can reveal your blood pressure and heart rate info.

Smart pedometers, phones

A fun way to stay motivated, Striiv Play ($59.99) is a tiny pedometer that not only counts steps, stairs and calories burned, but you earn virtual gold to use in an embedded fantasy game, when paired with a free iOS app. To earn points you’ll also complete daily missions – such as walk 1 mile or climb 50 steps -- and track your progress by synchronizing the Striiv with a personal computer (USB cable included).

The upcoming Samsung Galaxy S4 smartphone also has some fitness and health features. Called “S Health,” this feature allows the device to monitor and provide info on your activity, including a pedometer that tracks how many steps per day you’re walking, running, and going upstairs and downstairs. You can also input what you’re eating during and in between meals and you’ll get caloric info and more.

The phone also works with some health-related Bluetooth accessories including an S Band pedometer (syncs with your device), body scale and heart rate monitor.

Apps, too

A number of apps can help you remain focused and motivated while exercising:

Zombies, Run! ($7.99), for example, is a clever role-playing app that scares you into getting fit. While walking, jogging or running with your smartphone, you'll hear a terrifying tale in your headphones about a zombie-infested future. Available for Android, iPhone and Windows Phone devices, you play as a "runner" who must keep away from the flesh-eating undead and collect ammo and medicine for other human survivors. After you've amassed items throughout your narrated exercise, you can choose what to do with your items, what part of this fictional city to help first and unlock additional content. Sure, there are many other good running apps (check out mapmyfitness.com), but this creepy one features include more than 30 missions, the ability to run with your own music and optional synchronization with a password-protected website to track your progress on a map.

If you prefer something a little less, er, visceral, the free Lose It! app for Android or iPhone is a handy tool to help you achieve your weight loss goals. Use your fingertip to set a goal -- such as "Lose 5 pounds in one month" -- and then the program will calculate what should be your caloric intake each day. Tap in what you've been eating (by food, such as "one medium apple," or even by brand, like one bowl of "Kraft Macaroni and Cheese") and it will calculate the calories for you (and even fat, sodium, sugar, and so on). Exercise is also factored into your daily routine, which allows you to consume more calories as a reward.

Finally, the Toronto-made iFitness Pro (from $0.99 cents, for iOS) is a full-featured workout companion that includes hundreds of exercises to master, each with clear text instructions, illustrations, photos and videos. Exercises are divided by body region (arms, abdominals, legs, etc.), primary target areas (e.g. biceps, quadriceps, glutes, and so on) and equipment needed (such as dumbbells, kettlebells, bands, machines or none). Add your own exercise or create a custom routine in the “My Workouts” area, add photos and notes, and then share your exercise with others.

Create beautiful presentations on your iPad with free ‘Haiku Deck’ app

2013-03-28T03:37:01Z

Whoever said the iPad is only ideal for media consumption, rather than content creation, obviously hasn’t downloaded Haiku Deck, a free and powerful presentation maker for your tablet.

Admittedly, I was also skeptical -- but once you get the hang of this touch-centric tool you’ll no doubt agree it can help you create attractive presentations.

While free, be aware there are some in-app purchases you’ll likely want, plus you’ll likely need to perform a couple of steps before presenting, but this app is worth the download.

Originally launched in August of 2012 but recently updated, Haiku Deck is an iPad exclusive that lets you draft, edit and run through a presentation.

To get going, tap the “+” sign and give your presentation a name, which you can modify later, if you like. Now you can pick from a few available themes at the top of the screen, such as the artsy and colourful “Origami” or the grand “Cinematic” template, and start to add some text and images. If you need some inspiration, you can tap to see featured or most popular decks created by others.

There are four ways to import images: from your iPad’s Camera Roll; downloaded from websites (including cloud services and social media); by snapping a photo with your iPad (or iPad mini) from within the app; or my personal favourite, letting the app find an online image for you. Specifically, you can type in a keyword, such as “office building” or “red rose,” and it’ll pull down images from the web. Alternatively, you can tap a word from a list that best describes what you’re looking for – these suggested words are based on what you’ve typed on the slide -- and the app will find an image and import it into the deck, behind or beside your words.

Haiku Deck says there are more than 35 million free Creative Commons-licensed photos it has access to.

To move forward and back between slides, you simply swipe left or right. The process of adding text and photo is the same per slide: Choose a text layout from the left-hand side of the screen, type in your words and then import photos.

New features in Haiku Deck 2.0 include the ability to create bar graphs, pie charts and numeric stats, all with colour and attractive fonts. It’s very easy to drag the bars or pie pieces to the amounts you need to present your data. Also new are bulleted or numbered lists, up to five items, and the app automatically adjusts text size, line spacing and formatting. The app now offers smoother zooming and cropping of photos.

Haiku Deck doesn’t support videos at this time, however.

Here’s another potential issue for some: Unless you have a way to present your Haiku Deck from the iPad itself – perhaps via AirPlay to an Apple TV-connected monitor or projector -- you’ll need to publish your presentation to HaikuDeck.com, which makes it accessible via any web-enabled device (it also lets you add notes or download PDF handouts, and more). But you’ll need an Internet connection during your presentation.

You can also embed your presentation into your blog, upload it to Slideshare.com or share it with others via Twitter and Facebook.

Also be aware there are five templates bundled with this free app, but it’ll cost you $1.99 to access other templates, such as “Fedora,” “Strangelove” and “Tabletop.” A “Haiku Deck Bento Box” theme pack will set you back $14.99.

Overall, however, Haiku Deck lets you create beautiful presentations right from your iPad, with ease and style.

Shopping on your phone? Stay safe with these security tips

2013-03-05T19:16:10Z

According to a recent survey commissioned by Amex Canada, we’re becoming more comfortable with online shopping.

But just as there are security issues associated with shopping on your personal computer, risks exist for smartphones and tablets – in fact, there are more of them.

And so the following are some assorted tips to ensure a safe mobile shopping experience.

Use an app: Rather than using your browser to shop a store’s mobile website, use the store's app if they have one. Properly designed mobile apps are far more secure than mobile websites, say some experts. Why? Since apps don't need a web browser they're less susceptible to attacks from incorrectly typed URLs and packet sniffing (the Internet version of wire-tapping) from unsecured networks.

Don't use free Wi-Fi hotspots: When you log onto open and unsecured networks, like at your local coffee shop, you put your personal identity at risk because tech-savvy thieves might be able to see your data, activity and passwords. Using a free hotspot to read the news is one thing, but try to resist online shopping and online banking until you're on a private and secured network (such as your own cellular data connection).

Consider a 'VPN' service: Incorporating a Virtual Private Networking (VPN) service hides your identity while spending time online. This includes masking your personal information and credit card number from prying eyes. These VPN solutions work over both Wi-Fi and cellular networks to keep your web browsing and data private and secure. Some VPN services are free, while others cost a few dollars per month.

Download legitimate apps: A number of Android apps have been known to lift data off smartphones and tablets, unbeknownst to the user. Yes, they’ve been identified and removed by Google, and developers banned from the Google Play store, but in some cases, after it’s too late. Therefore, stick with well-known developers when selecting apps because you never know what nasty surprises are in store.

Mobile security software: Security companies, such as Norton (Symantec) and McAfee, offer solutions for multiple smartphone and tablet platforms -- be it Android, Apple's iOS, Windows and BlackBerry OS. Because these digital devices are growing in popularity and used for messaging, web browsing, online shopping and app downloading, you can expect more instances of fraud, viruses and other mobile malware ("malicious software").

A secure connection: If you're going to shop on the mobile web instead of an app, look at the browser's URL (address bar) before you type in your credit card information. The web address should begin with https, which means the site has SSL (secure sockets layer) encryption installed, opposed to the regular http. On unsecured http sites, a hacker can easily steal personal information such as usernames, passwords and credit card numbers.

Pay securely, too: Only shop on sites that take secure payment methods, such as credit cards, as you’ve got buyer protection – just in case there’s a dispute. Another option is PayPal, which is electronically linked to your credit card or bank account, but never send cash or a check (the only exception is if you use online classifieds, like Craigslist or Kijiji, and meet with the person to conduct the transaction).

Scans, swipes and NFC: It’s hardly mainstream yet, some Canadians are using their mobile devices as digital wallets. It can be as simply as Starbucks scanning a code on your phone or as high-tech as tapping your NFC (Near Field Communication)-enabled device on a terminal to purchase something. Either way, ensure you lock your device with a password (see below) in case it’s post or missing, and if you can, ensure the app you use to shop also has a password to launch or one to confirm it’s you during the transaction.

And a few more suggestions: Don't dismiss the importance of passwords; while it's tad inconvenient, lock your smartphone and tablet with a password, PIN number or pattern, and set the maximum number of incorrect password submissions to three. Also, check your wireless statements – be it online or if you get an itemized paper statement in the mail each month -- and look for any suspicious charges. If anything appears odd, contact your credit card company immediately.

Making YouTube Part Of Your Marketing Strategy

2013-02-11T12:57:01Z

When it comes to building out social media strategies, one of the most underrated and commonly overlooked channels is YouTube. Many brands focus primarily on text and photos as the most easy-to-produce forms of content when thinking about how to fill their social channels. However, even if producing original video content is not in your budget, there are still compelling reasons – and ways – to add YouTube into your social mix.

Why YouTube?

We’ve all heard the stats about the popularity of online video content, but how does a business take advantage? Video is an effective way to showcase your brand, your staff, your products, or your services… whatever you want to talk about, video can help tell your story. It’s an immersive and engaging medium; people love watching and sharing videos, and using YouTube can allow your business to tap into that.

Do I Need To Create Original Video Content?

Actually, no… while it’s great if you already have existing video content or you’re able to produce new videos, there’s still a lot a video-less brand can do with a YouTube channel. Just like you use retweets on Twitter or sharing on Facebook, YouTube channel can effectively represent your brand with only re-purposed content.

Create Your Channel

Much like other social channels, the first step is setting up the look and feel of your YouTube channel. Create an account, upload a profile pic, choose your background, and fill out all your profile details (YouTube has a helpful guide here). Try to keep the look and feel consistent with your other social channels, company website, branding, etc.

Upload Videos

If you do have existing videos, upload them to your channel. Uploading is a simple process, a matter of just choosing the video file from your computer. Once a video is up, make sure to fill out all the available fields: Title, Description, Tags, etc. Approach this much as you would a basic search optimization plan for written content, using multiple key words, appropriate search terms, etc. It’s important to fill these out properly so that people can find your videos (search engines search words, not the video content itself).

Curate Playlists

If you don’t have your own videos, you can still have an engaging, purposeful YouTube channel. Creating playlists is a perfect way to find, organize, and share videos that help tell your story. Create playlists by themes and start adding appropriate videos when you see one you like on YouTube… just click the “Add to” button right underneath the video and drop it into the corresponding playlist.

Broadcast Your Channel

Any video content you produce should only be uploaded once: into your channel. From there, grab the link and post it to your other channels. Facebook and Twitter of course, but you can also make a video board on Pinterest… YouTube videos play really nicely there too. Don’t forget to add it to the next email or newsletter you distribute too. You can also share playlists with the provided link, a simple way to share a group of videos at once.

Play Nice With Others

Engaging with others on YouTube won’t take up much time; start by searching all the companies you work with, admire, or are inspired by and subscribe to their channels. This will keep their videos right in your home page feed, an easy way to focus what you are seeing on YouTube. Whenever you watch a YouTube video that shares your company’s values, hit the “Like” button or share it by posting the URL on Facebook, Twitter, Pinterest, Tumblr, etc. If you really like it, subscribe to their channel and maybe leave a comment on their video. Speaking of comments, remember to check back on your channel… if people are leaving comments on your videos, be sure to respond when appropriate.

Ian Buck is the Managing Director for Notch Video. Connect: Email, About.me, LinkedIn, Twitter

10 awesome tips to mastering BlackBerry Z10

2013-02-07T15:40:59Z

Want to get more out of your new BlackBerry Z10 smartphone? Of course you do.

BlackBerry’s latest platform is already designed to help you get more done in less time – from gestures and shortcuts to the predictive keyboard and multitasking features – but we can help you get to know your snazzy new device even further.

Even if you missed this week’s TELUS virtual learning session on the Z10 (Google+ hangout), or missed my hands-on review on the device, we’ve got more tips and tricks for you to impress friends, intimidate colleagues and make your parents proud they raised such a tech-savvy individual.

Ready to start? The following are 10 random tips to mastering your new BlackBerry Z10.

1. Keyboard tips

You already know BlackBerry Z10’s virtual keyboard will conveniently guess the words you’re typing and if you agree with what’s suggested on your screen, simply swipe up with your thumb.

But that’s just the beginning.

To show the keyboard, swipe up from the bottom of the screen with two fingers or swipe down with two fingers to hide the keyboard (or tap and hold on the spacebar).

To delete a word, swipe one finger quickly from the right side of the keyboard to the left – but if you type in a right-to-left language, swipe from left to right instead.

To quickly switch between Text, Symbol and Number input, swipe down from the top of the keyboard using one finger.

To type an accented character, perhaps for French words, touch and hold the letter you want to add the accent to and when the accented characters appear just above the letter, slide your finger onto the one you want to type and lift your finger.

2. Master BB10 gestures

Some people new to BlackBerry Z10 have some issues peeking in on your unified inbox (BlackBerry Hub), usually because they don’t swipe up first (starting on the BlackBerry logo at the base of the phone) before swiping to the right.

To return to what you were doing originally, slide your finger back to the left.

To see what apps are running in the background, swipe up from the bottom of the screen.

Your phone’s Settings and Help menus can be found by swiping down from the top bezel of the smartphone. If you do this from within an app, you’ll see the Settings for that particular app.

As with other smartphones, zooming in and out on a webpage or photo is as easy as placing your forefinger and thumb on the screen at the same time and then spreading them slowly. To zoom back out, slide your fingers back together.

To move app icons around, touch and hold the icon you want to move and when the item starts to pulsate, slide your finger to where you want move the icon.

To wake up the BB Z10, swipe up from the BlackBerry logo at the bottom of the phone or press the power button on top of it.

3. Adding email, contacts, calendar and social networking accounts

Not sure how to start making your new smartphone your own? It’s a cinch.

From your Home screen, simply swipe down from the top bezel and tap Settings, followed by Accounts. Now tap Add Accounts at the bottom of the screen and fill in your information, such as username, password, and any other account login credentials.

If desired, you can tap Settings for each new account you set up for other options, such as synchronization preferences, default email account (the one you’ll always be writing from when starting a new message), and so on.

To remove an account, swipe down from the top of the phone when in the Home screen and select Settings, followed by Accounts. Tap on the account you’d like removed and tap Delete.

4. Browser basics

Greatly improved over your old BlackBerry’s browser, the Z10 gives you a full-screen view of the web, smart gesture and shortcut support, and the option to enable Adobe Flash sites (Settings>Display>Actions).

Here’s a few tips surrounding the browser you might not be aware of:

If you want to change the default search engine in your browser, tap the search engine icon in the top right corner of the search window and select another provider.

To clear your browser history, cookies, and other personal data, tap the action menu, followed by Settings and finally, Privacy and Security. Here you can also turn on Private Browsing to prevent your history from being saved.

If you want to customize your browser’s homepage, tap the action menu, then Settings and select Display and Actions. For one-click access to your favourite site(s) from your Home screen, tap the action menu and select Add to Home screen.

There’s an easier way to read text from a webpage. Similar to iPhone’s Safari browser, tap the action menu in the BB Z10 browser and select Reader.

5. Hot on the Hub

The BlackBerry Hub is more than just a place to read all your incoming correspondence.

For example, you don’t need to leave the Hub to view upcoming events: Simply drag your finger down on Today's date to see what’s next on your agenda.

But perhaps you want some messaging tips? No problem. If you need to change which email address you're using to send a message, swipe down from the top and select the desired email account.

Jump the top or bottom of your message list quickly by tapping the action key and select To Top or To Bottom.

To BCC (blind carbon copy) someone when sending an email, tap the action key while composing your message and select Add BCC.

Finally, to see what arrived in your inbox while composing an email, slide your finger in from the left to view the Hub.

6. Quickly capture a screenshot, give audio commands

OK, this one’s a short tip, but one you’ll like.

If you see something on your Z10 you want to capture, press both Volume Up and Down keys simultaneously on the right side of the phone to capture a screenshot.

All screenshots are saved in the Camera folder.

In between the Up and Down volume buttons, by the way, is the Play/Pause button, which can also be pressed and held to launch the BlackBerry Voice Command feature. Now you can speak to send a text, email or BBM message, call a contact, search the Internet, schedule an appointment or make a note.

It’s no Siri, but very convenient as it’s faster than typing.

7. Search me

BlackBerry has made things much easier to find what you’re looking for on your device or online.

For example, see that magnifying glass at the bottom of your Home screen? That’s called Universal Search, and for good reason. Tap the icon and type (or speak) what you want to search for and the Z10 will search through your messages, contacts, apps and even media (music, pictures, video, and documents) you have loaded on the smartphone.

Plus, it’ll extend your search to the Maps application, the phone’s Help menu, the BlackBerry World store, and of course, the Internet using your default search provider, be it Google, Yahoo! or Bing.

You can also perform a search for particular messages from within the BlackBerry Hub.

And for added convenience, Universal Search will keep a history of your recent searches.

8. How to copy and paste text

Unlike Windows Phone devices when it first launched, you can easily copy and paste text on your Z10.

To highlight a word, tap and hold it with your finger. Once it’s selected, lift your finger and double-tap on the word again to invoke the Copy/Paste menu.

Tapping and holding on a word for an extended period of time will select the entire sentence the word is in. Holding on further will highlight the entire paragraph, and holding on further adds the next paragraph to your selection, and so on. You can also expand your selection by dragging on either of the two anchor points.

To paste, place your finger at the point where you want to insert and hold it there until the paste menu appears. To make it easier for you to set the cursor at the exact insertion point you want, a large circle will appear, which you can drag to the insertion point.

9. Share and share alike

Another key feature of BlackBerry 10 is the ability to quickly and easily share content with any of your contacts.

Regardless of the app you’re in, you can tap to share info with those who matter – without having to leave the app.

For example, if you want to share a picture or website, tap the Share icon, which looks like three connected dots, and select how to share it – BBM, BBM Group, text, email, Facebook, Twitter, Bluetooth, NFC, and so on – and to whom you wish to receive it. You can always edit this list, if you prefer to add your own favourite apps, such as foursquare, Pinterest, and so forth.

Sending out info or media is a consistent experience across the BlackBerry 10.

10. Time Shift is a cinch

Finally, using the camera is easy enough, but some might be unsure how to use Time Shift, the feature that lets you select the best shit from a number of ones taken in quick succession.

When you’re about to take the photo, you’ll see three icons in the top right corner: a camera (still photo), video camera (movies) and a face with a circle around it (Time Shift). Select Time Shift and snap your picture.

If the subject is blinking for example, tap the face and it’ll show up in a small ring in the centre of the screen. Use your fingertip to move the dial back and forth to select the best shot and tap in the centre to zoom back out to the entire photo.

Time Shift is also a great feature for group shots – as it lets you adjust each subject’s face individually to capture the most ideal picture.

Hands-on with the BlackBerry Z10 smartphone

2013-01-31T15:10:44Z

Well, it’s finally here.

Unless you’ve been living under a rock, you’re well aware the much-hyped BlackBerry 10 platform has arrived, with the first device, BlackBerry Z10, available on Feb. 5 for $149 on a 3-year term.

Waterloo, Ont.’s Research in Motion (RIM) – now rebranded as simply "BlackBerry" – has delivered an excellent new operating system for businesses and consumers alike – if my nearly two weeks with the device is any indication.

While not a perfect 10, there’s a lot to love about the BlackBerry Z10, including these following features:

Efficient multitasking, unified inbox

If a message comes in when you’re using an app – be it a word processor, web browser or game – rather than leaving to read your messages, you can simply swipe up and to the right to “peek” into your inbox. If it can wait, let go of your thumb and the app snaps back into place full-screen. On a related note, BlackBerry 10 conveniently consolidates all of your communications in a universal inbox, called BlackBerry Hub, so at a glance you can see what’s coming in, all in one place -- be it emails, BlackBerry Messenger (BBM) pings, text messages, tweets, Facebook updates, and so on.

Smart, predictive keyboard

It’s too bad there isn’t a BlackBerry with keyboard available at launch (see below), but you’ll be surprised how easy it is to type on the Z10’s 4.2-inch touchscreen. Not only are the onscreen buttons large and spaced out like a physical BlackBerry keyboard — closely resembling the BlackBerry Bold 9900 — but predictive text means your smartphone will suggest words it thinks you want as you type, and you simply swipe up to accept. For example, if you start typing A-M-A it might suggest “amazing." It's super intuitive but it's too bad the font size isn’t bigger for the suggested words.

Professional, personal life

BlackBerry knows many of its customers are using the smartphone for both work and play, and the new platform lets you segregate these two worlds — your 9 to 5 and 5 to 9, if you will — with separate screens, apps, media and services. Android offers something similar, but not as neatly or efficiently as the new BlackBerry Balance feature. Relatedly, using your BlackBerry for both of your “worlds” means you need an excellent battery, and the Z10 won’t disappoint in this department —delivering almost twice the battery life of an iPhone 5, in my testing.

Share a smile or a presentation

BlackBerry 10’s new BBM lets you switch from a text chat to a BBM Video conversation with a simple tap. But BlackBerry isn’t just catching up to the competition by letting you make Skype- or FaceTime-like video calls -- you can also initiate a feature called Screen Share, which lets the person you’re chatting with see what’s on your screen, be it a document, presentation, spreadsheet, photo, video, game, web browser, and so forth. Tap again to go back to return to the video call, whether you’re using the front- or rear-facing camera.

A smarter camera

Speaking of the Z10’s camera, a new feature called Time Shift captures a few milliseconds before and after you snap the photo. Then, you can select the best one by turning a dial with your finger and choosing an ideal photo—such as when the subject isn’t blinking. In fact, it’s also possible to tweak two or more subjects in a single photo to create one perfect shot (no one will know). The BlackBerry Z10’s camera and HD video capabilities are impressive across the board.

And a few area of improvement…

If you’ve been patiently awaiting the launch of BlackBerry 10, but you prefer a physical keyboard, you're out of luck with the Z10 as it's touch-only. BlackBerry's Q10 -- which will have a QWERTY keyboard on the lower-third of the device -- didn't get a launch date, though it’ll likely be in the April to May timeframe. This will no doubt frustrate some. BlackBerry users.

Next, BlackBerry World offers a notable number of downloads for a new platform — as high as 70,000 — but they’re not as easy to find and they seem to be more expensive compared to the same apps on another platform. For example, why does the game Babel Rising 3D cost $2.99 when it’s $0.99 cents on Apple’s App Store and Android’s Google Play? And where’s Netflix? Google Maps? Instagram? Flipboard? Prices for media are comparable to other stores, however: The Dark Knight Rises is $4.99 to rent or $19.99 to buy, for example, which is the same as iTunes and Google Play.

Finally, there are some stability issues: BlackBerry Z10 froze on me twice over the past week — so I had to remove the battery from the back in order to fix the issue. This reminded me of this reboot “game” on my old BlackBerry Torch and Curve. Sigh. Hopefully they'll iron out these problems with a software update.

Overall, BlackBerry 10 is one heck of a device. But it's not going to be easy for BlackBerry to regain the kind of market share they once enjoyed. Give it time, however, and it'll likely win back customers and gain some new ones.

Plus, it would be remiss not to mention iPhone, Android and Windows Phone users who’ve purchased software (such as apps or media) or hardware (like cases or speaker docks) over the past few years might be reluctant to leave all that behind. In other words, investing in a smartphone goes beyond the four corners of the device itself. Windows Phone users can start a Word document on their phone and continue it on their PC, while Apple users might use iTunes and iCloud to manage all their content. BlackBerry desperately needs to build and sustain a viable ecosystem to help lure people back to the platform.

‘Documents’ for iPad a free, versatile app for small business

2013-01-28T16:09:37Z

The App Store has no shortage of iPad apps that let you view, edit and create documents – but most cost between $8 and $20.

If free is more your pace, then consider Documents by Readdle, a surprising versatile app for businesses and consumers alike.

As the name suggests, Documents by Readdle is first and foremost a document viewer, therefore it can display any number of document types, including .doc and .docx files (Microsoft Word), .ppt (PowerPoint), .xls (Excel), .txt, .pdf, and others. Within a document you can search, bookmark, adjust brightness and email the file.

Depending on the document, you can also edit text (such as a .txt file), highlight and underline (.pdf) or expand (compressed .zip files).

The app lets you create folders, if desired, or view documents by type, size, date or name (alphabetical). To get documents on and off the iPad, you can drag and drop through iTunes (via USB cable or Wi-Fi), sync with iCloud or another cloud provider (Dropbox, SugarSync, Google Drive, SkyDrive, Box, and others), use an FTP connection, or choose to open an email attachment inside this app.

You can also create and save a text document inside the app, though you might not know it's an option (tap “Edit,” then “Create Text”). Perhaps in a future update the app developer can add a "Create Document" button or something to that effect. Another good idea is to password-protect this app, just in case you're carrying around potentially sensitive information, such as passwords or business documents.

If you have ebooks you want to read, perhaps in .epub format, Documents by Readdle can open these.

There’s also an integrated web browser, therefore you can visit a site to read content or choose to download the page to read later at a later time, even offline – either as an .html file or a PDF document, if preferred.

In fact, this app can also do more than the typical document reader -- you can also play many different media files you throw at it. I dragged and dropped some music and audiobook MP3s, for example, and it played them, no problem. I also tried some .mp4 and .avi video files, and .jpg photos, and they, too, opened inside this app.

While there are a couple of restrictions – such as the inability to edit or create a Word document and limited annotation options for PDFs – Documents by Readdle is a powerful, versatile and free iPad app worthy of your beloved tablet.

Note: this app is only available for Apple iPad (any version) and iPad mini.

What is the most productive form of advertising for a small business?

2013-01-15T19:02:36Z

Welcome to 2013 everyone!

TELUS Talks Business is starting a new Challenge series for 2013 as we look to help entrepreneurs with specific questions as you grow your business.

I’ll still be doing the lessons from famous entrepreneurs once a month so stay tuned later in January

Today’s challenge questions come from Jennifer Ripel from White-O-Coccolli, a producer of children’s eco-friendly tableware.

Jennifer asked: "What is the most productive form of advertising for a small business?"

Must Watch Video

To answer this question I’d first look at where most of your customers are coming from right now.

Especially in the early days of a business it’s important to ask each of your clients how they found out about you.

Once you know more about how they found you, it’s worth looking into advertising to see if there’s a way you can market yourself so more people come to you.

You want to be where your potential customers are – otherwise you’re wasting your time and money.

For example, let’s say you’re getting a lot of young moms buying from you and they’re telling each other about your products.

Can you ramp up sales by joining young mom groups, partnering with other businesses that market to them, sponsor an event or newsletter for them, join their Facebook pages and get involved, engage with community leaders and bloggers, etc.?

There is no one best way for every business; you have to find what works for you.

That being said, the most cost effective way for most entrepreneurs is to go online.

It costs less, you get real time data, and you can change your messaging on the fly.

Here are three suggestions for you:

1) Google AdWords

With Google AdWords you pick keywords you think will drive sales and your advertisement will show up when people search for those words.

You can use the Google Keywords Tool (free) to help you determine what kind of volume each keyword generates and how much you can expect to pay to advertise.

For example, a search for eco-friendly tableware produces this result:

The competition is Medium, globally it’s searched 590 times per month, in Canada it is searched 36 times per month, and you can expect to pay $1.20 each time someone clicks on your ad.

From here you can expand your search to find keywords with a higher volume and less competition.

As with all your marketing you MUST test to see what’s working.

Google AdWords will also give you a tracking code which you can put on your website to measure conversions.

Since you can handle e-commerce you’ll be able to see not just how much revenue AdWords generates but specifically which keywords generate the most revenue.

Once you know the keywords that are performing well you can optimize your campaign to bring on new related keywords as well as potentially increase your budget for the selected keywords since you know they are working.

"The most important word in the vocabulary… is TEST. Test your promise. Test your media. Test your headlines and your illustrations. Test the size of your advertisements. Test your frequency. Test your level of expenditure. Test your commercials. Never stop testing, and your advertising will never stop improving."

- David Ogilvy

2) Facebook Advertising

I always prefer search to social media when you’re trying to sell a product or service.

When someone is searching for “eco-friendly tableware” or something similar, they are looking for a solution to a problem they’re having.

If you can help them solve their pain, they’ll buy from you.

On social media sites people have a much greater tendency to browse instead of buy.

They weren’t looking for eco-friendly tableware but they were on Facebook catching up with their friends and they saw your ad so they clicked through.

Because the pain isn’t there, the conversion rate goes down, but you can still make it work.

Facebook is my favourite social media advertisement platform because you can set specific criteria over who will see you ad.

Your first step here is to create a profile of your target ideal customer.

For example, it could be women between the ages of 25 and 45 and also live in Canada or within 100 miles of your location.

You can then pick specific interests that they might have.

For example, you can target people who like children’s books or even people who follow brands like Abercrombie Kids.

You can get as detailed as you want and only those people will see your ad.

The pain isn’t as strong but the specific targeting is much better so if you have an ideal customer profile in mind, it’s worth testing out Facebook Advertising.

You set a budget limit and Facebook will also give you recommended pricing depending on your campaign.

Finally, you can also run split tests so you can have multiple ads compete against each other and you can stick with the one that performs the best.

As with any advertising, start small and measure to see if it converts to sales before spending a lot of money on it.

It’s easy to ramp up if you know it’s profitable for you.

"Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business."

- Richard Branson

3) Search Engine Optimization (SEO)

This isn’t officially a form of advertising but it costs resources and competes with the money you have available to spend on ad campaigns.

SEO is one of the most effective ways to drive new business for entrepreneurs.

It’s like Google AdWords but only more effective.

Think about your own browsing experience: When you use Google are you more likely to click on the links or the ads?

AdWords is great because it gives you an immediate inflow of traffic.

You push the button and prospects are landing on your website - SEO takes a lot more time.

My favourite model is to combine them.

Start with AdWords – you get instant traffic and, more importantly, you get data on which keywords are working or not (make sure you set up your tracking!)

Once you know which keywords generate sales you can then create a SEO campaign around them.

Because SEO takes time and resources you want to make sure that they keywords you pick are going to deliver for you.

Planning a campaign around underperforming keywords is just a waste of time and money and you can’t really tell which ones will work until you test.

If the keywords are working in AdWords then they’ll work for you with SEO.

Once your SEO efforts take off, it doesn’t mean you have to cancel your AdWords campaign.

Again, testing and measuring will tell you what is working.

As long as each method is working for you, keep using it.

If it’s working very well, look at ways to expand it and if it’s not working well, cancel it.

Have lots of small starts and build up the ones that generate conversions.

"The time is now. The Internet is still young, the opportunities ahead are tremendous."

- Jerry Yang

Good luck Jennifer and if you have any other questions just let me know!

What Do You Think?

What is your favourite way to advertise your business? Or do you have a challenge question that you’d like me to answer for you for next month? I’d love to hear what you think by leaving a comment below!

Learn more by visiting my website, EvanCarmichael.com. You can also check out my Worksheets for Entrepreneurs.

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