Skip navigation
TELUS Talks Business
Community > Talking Business > Tags > field

Talking Business

2 Posts tagged with the field tag
0

QR Code.jpg

As we wind down the year, it's a fitting time for Telus Talks Business contributors to thank you for reading, sharing and commenting on our posts. We hope you've enjoyed clicking or tapping through our small business-focused content as much as we've had fun writing it.

 

It's also a good opportunity to look back at the top tech trends in 2011, be it tablets and smartphones, app proliferation, cloud computing, virtualization, 4G/LTE, voice control and the consumer-ization of IT, to name a few that come to mind.

 

One of the posts I received the most email on this year was on QR codes.

 

In case you missed my original post, I chatted about the growing phenomenon in Canada and elsewhere, the varied applications for it and what you need to get going.

 

Ah, QC codes. You see them everywhere: in newspapers, on real estate signs, at museums and on the back of business cards. You flash one before boarding an airplane and scan one when leaving a rock concert.

 

They're called QR Codes, or "Quick Response" codes, and they're everywhere. If you've spent any time shopping, traveling, socializing or even walking around town these days, you no doubt have seen these mysterious black and white dotted squares – and people scanning them with their smartphones.

Consider them a kind of 2D barcode that has a number of advantages over traditional (lined) barcodes: they can store a lot more information (more than 7,000 numeric characters versus 20); they can be scanned quickly from any angle; and they're designed for consumers and businesses alike.

 

OK, so what do they do?

 

Once a QR code is scanned, it can take you directly to a website, launch a related YouTube video, add a name to your contacts list or download a MP3 or other content to your phone.

 

For example, if you liked reading an article in your local newspaper, you might see a QR code at the end of the piece. When scanned, it opens up a website with more information on the subject in question (such as a full-length interview with the person profiled). In this capacity, QR codes bridge the gap between old media and the online world.

 

Or your airline can text you a QR code to your phone. Hold it up as a digital boarding pass so it can be scanned as you board the plane. No paper needed.

Walking by a restaurant? Scan the QR code in the window, and it opens up the establishment's menu, hours of operation and perhaps a video message from the owner.

 

If you're off to a musical, a QR code on the back of your ticket might download a track or two from the official soundtrack.

 

You get the idea.

 

There are countless applications for QR codes, all designed to make exchanging information easier than manually typing everything in – and it's much faster, too, as scanning just takes a second or two.

 

QR codes started in Japan almost two decades ago, and while they've been popular in Asia and parts of Europe for a few years now, they're beginning to catch on in North America now that smartphones are becoming more ubiquitous.

 

What do I need?

 

All you need to scan QR codes is a smartphone with a camera (almost all have one) and software that can interpret what the code means and act on it.

In some cases, a QR code reader will be preinstalled on the smartphone, but there are many free ones to download for your smartphone if it's not. For example, there's Barcode Scanner for Android, QR Reader for iPhone, QR Code Scanner Pro for BlackBerry and BeeTagg for Windows Phone 7 and Nokia smartphones. There's also Google Googles, ShopSavvy and QuickMark QR Code Reader.

 

Some QR code readers will be built into existing apps, too, such as Research in Motion's BlackBerry Messenger (BBM). If you want to add someone to your contact list, scanning their smartphone's QR code is much faster than manually typing in their PIN number.

 

The future

 

QR codes are rising in popularity in Canada and the U.S., and for companies, they're an inexpensive way to deliver additional information, media and contact information to customers (or potential customers).

 

There are many websites that let you create QR codes for free, such as the one here or you can watch videos on how to do it elsewhere.

 

Another technology is also gaining popularity called NFCs, or Near-Field Communications. Soon, you'll be able to swipe your smartphone on a sensor in order to open up a website, download media or make a secure payment while on the go. Because NFCs are a wireless technology, the advantage over QR codes is you don't need to open a QR app to scan a code with your camera – it's just a quick swipe.

 

Imagine leaving a movie theatre in the near future and you stop to look at a poster for an upcoming film you're interested in. You might be able to swipe your phone on the poster's frame and a high-definition trailer for the flick will download to your device.

 

Of course, there is more of an investment to be made as a wireless sensor, or terminal, is required by those who want to use NFCs to get their word out -- not to mention NFCs won't be possible on a newspaper page (QR codes makes more sense here). But expect to hear a lot more about NFCs in 2012 – especially when it comes to making payments on vending machines and at stores.

1,038 Views 0 Comments Permalink Tags: 1-9, 10-99, 100+, 15_minutes, android, app, app_week, balance, blackberry, business, enterprise, entrepreneur, evan_carmichael, flexible_work, ipad, iphone, leadership, marc_saltzman, mobile, mobile_working, small_business, smartphone, social_media, strategy, tips, qr, code, nfc, near, field, communication, scan, bbm
0

The case for rugged

Posted by rebecca_bailey Apr 1, 2011

In the world of smartphones, it might seem as though there is no technological life beyond BlackBerries, iPhones or Androids with their inherently delicate screens and interior gadgetry.

 

If an accidental drop has ever made you think about how much you might have to pay when your device slips onto the floor or into a puddle then this article is for you.

 

Rugged devices have been around for almost as long as regular, non-rugged devices and they come as well equipped. The big difference between the original rugged options of yesterday and those of today is the look and feel. Today’s devices come in a variety of designs from flip phones to sleek and thin smartphones and then there’s also the option of adding a rugged, protective case.

 

But as shown in the table below, not all rugged options are created equal and some will stand up to the elements more than others:

 

Rugged Option

What it can handle

Example

Protective case

  • The occasional drop off of a desk.
  • Limited protection from moisture or dust/dirt.

Otterbox

Rugged device

  • Typically withstands drops, scratching, dust and moisture.
  • Designed to stand up to tough everyday use.
  • Ruggedness depends on device.

Motorola Defy

Military-Spec rated device

  • Device is certified to meet military specifications.
  • Must pass a series of tests that can include:

o      Shock

o      Vibration

o      Dust

o      Temperature extremes

o      Humidity

o      Blowing Rain

o      Immersion in water

o      Altitude

o      Salt Fog

Samsung Rugby II

Intrinsically safe device

  • Device must pass similar military certification.
  • Designed for extremely hazardous environments, IS phones (depending on level of   certification) can be used where flammable gases, vapors and   liquids are stored and manufactured.

Motorola i365IS

 

So how do you know whether rugged is right for you? And once you determine that, which option is best? Here are a couple of good questions to ask yourself to start figuring it out.

 

  • Consider your industry and the structure of your business – some considerations may include whether you have multiple employees who are on the road more than they are in the office, if they work in all types of weather or in harsh environments.  You may also simply want the peace of mind.  In all of these cases, rugged may be the right option.

 

  • Look at the demands of your business – once you’ve determined that rugged is right, what level of ruggedness do you need? Will a case do the trick or do you need a rugged, military-spec or intrinsically safe device? You don’t want your employees to be more concerned about their phone than the task at hand.

 

  • Calculate your Total Cost of Ownership (TCO) - you want your technology investments to last and you don’t want to spend more than you need to with breakage/replacements, cases and/or extra warranties. 

 

Here is an example that calculates and compares the Total Cost of Ownership (TCO) for an iPhone, a Blackberry Torch with a protective Otterbox case and the Motorola Defy:

 

Device Type

Ruggedness

Devices over 3 yrs.

Cost

(3-yr contract pricing)

Total Cost of Ownership

iPhone

Non-rugged

2

$269 per device

$538

Blackberry Torch with Otterbox

Rugged case

1

$99 per device

$49 Otterbox

$148

Motorola Defy

Fully Rugged

1

$79 per device

$79

 

Rugged could be right for your business. How are you evaluating?

 

Rebecca is a TELUS product manager responsible for mobile rugged devices.

1,682 Views 0 Comments Permalink Tags: 10-99, 100+, 1-9, mobile, blackberry, iphone, android, rugged, durable, cases, field


Actions