TELUS recently challenged entrepreneurs on the TELUS Business Facebook page to share their best to-the-point and convincing elevator pitch for a chance to win one of two business productivity prize packs. With more than 100 submissions, Lindalu’s pitch was one of the top finalists.
After an injury forced Lindalu Forseth to leave her job as a leasing manager in the automotive industry, she didn’t skip a beat. She moved to Powell River from Calgary and then followed her passion by starting the Malaspina Soap Factory.
“If you’re not passionate you’re not going to survive. We started out on a shoestring, which I wouldn’t recommend,” she laughs. “But we’re still here three years later.”
Using ingredients like clay, oil, and herbs, she handcrafts colourful soaps that resemble cakes and fancy pastries. They’re sulfate, paraben, and detergent-free. “My business is all about balancing nature with science.”
Let’s talk about the process of coming up with the pitch – it’s something small businesses struggle with.
In 60 seconds or less include what the customer needs to know. You’re not begging for their business, you’re going to tell them what they need to know and why they want to buy from you. There’s emotion in there whether you’re working for yourself or someone else.
How did you pick which social media tools to use? How it has most helped you?
On Facebook you can have relationships with your prospective clients and customers who are already buying from you. By looking at the statistics I know who is looking at my product and similarly I can see statistics on my website. I have a good idea of the age ranges of my buyers – they’re mainly men and women, 35-55. The next group is women 25-35.
How do you measure the success of social media initiatives?
At this point I only have 200 or 300 friends or ‘likers’ on Facebook, but on occasion I’ll do ad words and target my audience. I have statistics at my fingertips that say I’m getting this many hits per day, per hour, this many actual visits. And these are the pages they are looking at, these are my entrance pages, these are my exit pages and this is where the business is coming from. When you have to do marketing or poll people that gets terribly expensive. So why do it when you can do it very inexpensively with social media?
Quite a few businesses struggle with building their customer base and attracting new customers with limited funds. Your advice?
When you get a customer pay very close attention to them because it’s easier to keep a customer and less expensive, than it is to go find a new one.
How do you address customer feedback and what does it take to implement changes based on this feedback?
The customers are the experts. So the changes I’m making are product and fragrance changes and that allows me to start narrowing my lines, which saves me money and time on production.
In 2011, what technologies did you rely on to grow your business?
If I lost my computer I would really be upset. And the Internet. I’m a paid vendor and I advertise on badgerandblade.com, a male shaving forum of 40,000-50,000 men. And I market through my website. So it wasn’t just technology it was my male customers!
What do you regard as your greatest success as a business in 2011? How did you make it happen?
My greatest success is my shaving product line. It took me 18 months to two years to develop it. I launched in January and I now have three private label accounts and it’s in some stores. It’s made my Internet sales explode. My customer is not the one who likes his five-blade cartridge and the goo in the can.
What are your business goals for 2012?
To let the business grow naturally because the natural, rather than forced growth, is getting better long-term results. The people who want to carry my products or private-label them are coming to me. And you’ve got to learn more from your failure than your successes.
Amber Nasrulla is an ex-pat Canadian writer based in L.A. who specializes in profiles from business leaders and scientists to Hollywood celebrities. Her work has appeared in North American and British publications including L.A. Times, The Globe and Mail, Los Angeles Magazine, ELLE Canada, Chatelaine and London Weekly Times.
My name is Evan Carmichael and I believe that the fastest and most effective way to build a business is to model the strategies of people who have already done what you’re trying to do. I call it Modeling the Masters. My last post with over 30 comments was 3 Success Tips from Herb Kelleher (Southwest Airlines).
Today we're going to look at how a Vietnam veteran failed with two separate businesses but was determined to become a successful entrepreneur and not have to work for someone else. He would eventually become one of the most successful business writers of all time. This is the story of Rich Dad Poor Dad creator Robert Kiyosaki and the top 3 lessons that you can learn from his success.
Must Watch Video
"The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way." - Robert Kiyosaki
Robert Kiyosaki (born April 8, 1947) is an American investor, businessman, self-help author, motivational speaker, and financial literacy activist best known for his "Rich Dad Poor Dad" book series. After serving in the Marine Corps as a helicopter gunship pilot during the Vietnam War, Kiyosaki returned home to work as a salesman for Xerox. Not wanting to work for someone else for the rest of his life, Kiyosaki had dreams of starting his own business.
After unsuccessful stints selling Velcro wallets and T-shirts for heavy metal rock bands, Kiyosaki began promoting the personal growth seminars of Marshall Thurber called "Money & You." When Thurber decided to retire, Kiyosaki took over the business and began traveling the world to educate people about financial strategies. To reach more people he decided to write his first book which he self-published, "Rich Dad Poor Dad."
Robert Kiyosaki has written over 15 books and has sold over 26 million copies. 3 of his books have been on the best sellers lists of The Wall Street Journal, USA Today, and the New York Times simultaneously and he's a sought after speaker who continues to educate people on how to understand their money.
Action Item #1: Make Your Money Work Hard
One bit of advice that has served me well with my business is: Don't spend money until you're making it. Anybody can spend money. If I gave you a million dollars today for your business I'm sure you could come up with a million different ways to spend it. But not everyone can make money. Bootstrapping should be your mantra. Find ways to get your product or service out without spending money. Get even just a few orders and prove that people will buy what you're selling. Then spend money on expanding your marketing. Your money will be well invested because you know you have something that works. Until you start making some sales, hustle and put your sweat into drumming up some business.
Kiyosaki believes that people go to school to learn how to work hard for money while he tries to teach people how to have money work hard for them. He believes that for many people, success is working hard to land a secure job at a big company or government who will look after you until you retire. That model might have worked in the Industrial Age but now in the Information Age, people have to look after their own financial security because you can no longer rely on your employer to take care of you. One of the best ways of doing this, he believes, is to create your own business and become your own boss.
According to Kiyosaki: "The poor and middle class work for money. The rich have money work for them. The rich buy or create assets that work for them so they don't have to... An asset puts money in your pocket and a liability takes money from your pocket. The rich understand the difference and buy assets, not liabilities. "
Action Item #2: Mind Your Own Business
As entrepreneurs we have to wear many hats. You're everything from the CEO to the janitor when you start a business. If you want to grow your business properly and have confidence in your decision making, you need to understand your numbers. Yes, it may be boring and outside your core competencies at the beginning but when you can understand your balance sheet, income statement, and the numbers that run your business you'll be in a much better position to drive your company forward. It could be one of the best investments that you make into yourself and your business.
If you want to achieve financial freedom, Kiyosaki believes that there are 3 key lessons that you need to master: learn how to make money, learn how to manage it, and learn how to invest it. He encourages people to keep their day jobs until they are earning enough money on the side from their own business or investments to be able to quit. Kiyosaki also believes that money is a "base subject" and that it's never too late to start learning.
According to Kiyosaki: "Many people confuse their profession with their business. To become financially secure people need to mind their own business. Your business revolves around your asset column, as opposed to your income column. The rich focus on their asset columns while the poor and middle class focus on their income columns.”
Action Item #3: Work to Learn, Not for Money
If you haven't started your business yet, a great piece of advice is to get a job where you can learn the skills that you need to succeed as an entrepreneur. Want to set up your own auto shop? Go work for small auto shop. Learn the ins and outs of how the business runs. Ask the business owner to get involved in other projects in addition to what you were hired to do. Work extra hours and on the weekends to over deliver and really understand how the business works. You'll first figure out if that industry is for you or not and you'll also make many of your rookie mistakes while still getting paid by someone else.
Kiyosaki credits much of his success as an entrepreneur to his military education. He learned how to lead men into battle, make important decisions quickly, and be tough. He translated those skills into hiring excellent workers and leading them into business battles. He also credits working for Xerox for teaching him how to sell and how to accept and move forward from rejection.
According to Kiyosaki: "Many entrepreneurs fail to grow because they lack leadership skills. And rather than look in the mirror, they find it easier to blame others. Blame is short for be-lame, and you can’t be an effective leader if you’re lame... Work to learn. Don’t work for money… Look for jobs that can help you develop the skills of managing cash flow, systems and people rather than just pay you well."
True Story
There was once a friend of Kiyosaki’s whose 16 year old son desperately wanted a new car. His friends had all been given one by their parents, and now this son expected nothing less. But, it was not going to be that easy for the boy. His father had played Kiyosaki’s CASHFLOW board game and he wanted to teach his son a lesson in financial management. The father gave his son $3,000 but forbade him from using it to buy a car just yet. At the same time, he gave his son a subscription to the Wall Street Journal. The father told his son that only once he had earned an additional $6,000 from investments could he then use $3,000 to buy a car. The rest of the money would of course go into his college fund. “My friend said it was the best $3,000 he ever spent,” says Kiyosaki. “Not only had his son gained a new respect for the power of money, he also learned to spend money wisely instead of letting money burn holes in his pockets.”
More Quotes
"Don’t work for money; make it work for you."
"Remember, your mind is your greatest asset, so be careful what you put into it."
" If you want to go somewhere, it is best to find someone who has already been there."
What Do You Think?
Did you bootstrap your business? Do you understand the numbers that run your company? What part of Robert Kiyosaki's message impacted you the most? As always, I’d love to hear your thoughts if you leave a comment below!
OK, so this headline might imply you can add more flash memory to your beloved smartphone.
Instead, Microsoft's Windows Live SkyDrive -- which gives you up to 25GB of free storage per account -- now has an iOS app, so you can access your password-protected files from anywhere you've got an Internet connection.
Still, this "cloud" integration is a great way to expand the capacity of your device – including the ability to stream video to your iPhone, iPad or iPod touch.
To get going, you first need to sign up for SkyDrive on a computer. All you need is a free Windows Live ID, such as your Hotmail e-mail address, Messenger or Xbox LIVE ID. If you like, you can start uploading documents and media on your PC by dragging and dropping the files onto the site.
Next, you'll download the free SkyDrive app from the Canadian iTunes App Store here. Once downloaded, and you've typed in your ID and password, you can begin accessing and managing your stored files while on the go -- plus you can also upload photos or videos from your iDevice to SkyDrive over Wi-Fi or 3G connectivity.
It's also possible to create (or delete) SkyDrive folders from within the app, share files with someone -- by emailing them a link to the public folder on your SkyDrive -- and you can open documents, view photos and play videos (in either .mp4 or .wmv formats).
The 4.4MB app and service works very well for the most part, though there are a few limitations.
For one, you can't search through all your content by keyword. For example, I uploaded thousands of Word files and PDFs to my SkyDrive, which are listed alphabetically, but what if I wanted to open a document called Zebra.doc? It could take minutes to flick through to the end.
Secondly, you cannot upload documents from your iPhone -- only photos and videos smaller than 100MB apiece, and only one at a time.
While the app works on iPad, it's not optimized for it, therefore you need to expand the app full screen by tapping the 2x button and as such, it doesn't look as good as it could.
Overall, however, the free SkyDrive works well on the iOS platform (it's also available for Windows Phone devices) and at 25GB per account, it offers more free storage than most other cloud storage solutions.
TELUS Talks Business correspondent Julie Bishop recently interviewed Tony Lourakis, the CEO of Complete Innovations, a leading global provider of mission critical fleet, asset and mobile workforce management solutions. The Markham Ontario headquartered company continues to win awards year after year being recognized for its national growth with honours including a spot on IDC Canada’s “10 to Watch” list, being ranked as one of Canada’s fastest-growing companies by PROFIT 100 three years in a row, and being part of Deloitte’s Fast 500 List in 2010.
Last week, Tony discussed financing, building a customer base and the importance of customer feedback. In this post, Tony looks to the future and talks to his goals for 2012.
What advice would you offer a start up based on your experience?
For a start up, one of the most important things is managing cash flow. Start ups need to move from a money burn situation to a money making situation as quickly as possible. Ensure you have a well thought out plan on how to do that, and identifies the tipping point and work backwards from there and make sure you execute on the plan.
So it’s getting to that financial stability as quickly as you can because, once you get there, it breeds more opportunity and success and it gives you the strength to do just so much more. That’s how you can really scale a business.
What would you say your greatest business success in 2011 has been?
Our greatest business success in 2011 has been launching our products with AT&T in the US in a similar way to how TELUS has been reselling our products for about five years now in Canada.
We launched in June of 2011 with AT&T. The launch was about three years in the making from quoting them initially, to getting our foot in the door, to working various levels of management, to being accepted and brought in.
The way AT&T operates is that they bring you in on kind of a tier initially where you’re not on their bill and they don’t resell your product. It’s more of a co-sell type relation where you have to prove yourself. If the relationship is successful in this phase then they may start reselling your product.
Very few companies have achieved this point and doing so has been a big accomplishment for us. So 2012 for us is all about ramping up this opportunity to its full potential.
What are your other goals for 2012?
Some other key focuses are to stay focused on our partnership with TELUS in Canada and continue to grow that business. Our business with TELUS has been immensely successful for us and it still represents our biggest business. In fact, it has been a key driver in our success and growth.
Another important goal in 2012 is that we are working to launch our fourth generation product with Courier and Fleet Complete, which are going to be merged together into one platform. I think it’s going to be a game changer so we're looking over it to making that launch in 2012.
How do you keep your team motivated and focused on your business goals?
First off, we try to keep our goals very simple, something you can easily remember so when the teams come in everyday, they know exactly what they're working towards.
We have team goals or departmental goals and for instance, our Canadian sales team has a goal and it’s to hit a certain number of volume or subscribers we're adding for the year. Our customer service department has goals around key metrics like how fast we answer the call, how quickly close support tickets etc. Our R&D team has goals around product release timelines and quality levels.
Every week we measure our results against our targets on a week-to-week basis so we know in real time if we are trending on track, ahead or trending below our goals. And we do that with each department.
Our corporate goals are also simply stated. For instance, it might be as simple as to say here's our revenue goal for this year and here's our market goal in terms of market penetration or strategic thing that we want to do.
We remind people of these goals at every opportunity. We have a couple of company meetings a year, I do a video message every month to keep people up to date on how we're performing against these goals.
We also work to create that team feeling where we're out there competing and we want to win and we want to beat the competition much like a sports team.
And then we have other initiatives like, for example, we give back. Every year we donate some of our profits to charities. I think that helps the team see that the company isn’t just about growth earnings. Obviously there are bonuses tied to our business goals, but we're also doing something good for the community.
Is there any other advice you wanted to offer to SMBs looking to grow their businesses?
The only other thing I would offer is to always be innovative. I find some entrepreneurs get bored of their business sectors, as entrepreneurs by nature like creating and once something is running smoothly, they start to loose interest with it. I think that as the business leader you have the power and ability to innovate and transform it to expand into new markets and offerings and services and products.
So always be thinking about the possibilities of the future and innovation because there aren’t any limits. The opportunities are endless.
TELUS recently challenged entrepreneurs on the TELUS Business Facebook page to share their best to-the-point and convincing elevator pitch for a chance to win one of two business productivity prize packs. With more than 100 submissions, Hailey’s pitch was one of the top finalists.
After 10 years in the corporate trenches Hailey Van Wyk was primed to launch her own business. She wanted the flexibility to set her own hours, look after her two young boys, and to nurture her passion for marketing. Two years ago she launched Concept Marketing Consulting in Edmonton. Her clientele are small business owners, from music teachers to IT businesses. She parachutes in and helps devise strategies that will increase revenues, generate new clients, and improve customer service.
How do you know your pitch does justice to your business, especially to people hearing about it for the first time?
One of the things about being self-employed is that you you can’t go to the next cubicle and ask your coworker about an idea. I try to maintain relationships with business people I respect and they vetted the elevator pitch for me. If I do any proposals or work for clients I generally have two or three people I consult, “Hey I need a second opinion!”
When did you start using social media?
From a business perspective I’ve been struggling with it. I don’t want to start a business FB page until I have a strategy. You see a lot of small businesses that jump on the social media bandwagon and they don’t have a strategy to support that long term. I don’t want to be that person. I’m working on a social media and cross marketing strategy. I’m making sure it’s comprehensive and succinct and has longevity associated with it. I hope to launch in first quarter 2012.
Which social media do you prefer?
Facebook and Twitter and LinkedIn have to be intertwined. There are a plethora of small business associations already established and I need to leverage those groups in order to find the right client that fits my niche market. Online networking is the initial stage. I want to be the person who goes in and says, “I can help you increase your sales. I can help you improve your customer service and it won’t cost you a huge amount of money.’
Many businesses struggle to build their customer base and attract new customers with limited resources. Your advice?
Get back to grassroots marketing. We can’t expect that our online ad is going to reach the target market. We need to get our feet on the street; we need to hand deliver or do a targeted direct-mail campaign. We need to do a better job of better honing in on who our customers are, what their specific needs are and how we’re going to be able to help them in their business.
In 2011, what technologies did you rely on to grow your business?
I work on the go with my BlackBerry and laptop and of course a wireless connection wherever I am. People will think you are rude when you’re on your Smartphone but I am really just trying to get work done. I’m so glad I was born in this century because I don’t think I could operate any other way.
What do you regard as your greatest success as a business in 2011?
With any small business owner, it’s about maintaining momentum. When I look back at the last year the biggest success is that we’re still in operation, maintaining focus and we keep moving forward. It’s not one thing – it’s seeing the foundation come together.
Let’s imagine you’re considering starting a new business. If you could talk to yourself before embarking on this new business given your experience, what two things would you tell yourself?
Have a plan. If you start without a plan it’s a waste of time and money and it’s mentally it’s exhausting. Get advice from people who have experience in other areas of business. I have a passion for marketing but I’m no accountant or IT expert. Second, have courage, because, at the end of the day things aren’t going to go the way you thought. Set realistic expectations for your business so you don’t feel unmotivated.
Amber Nasrulla is an ex-pat Canadian writer based in L.A. who specializes in profiles from business leaders and scientists to Hollywood celebrities. Her work has appeared in North American and British publications including L.A. Times, The Globe and Mail, Los Angeles Magazine, ELLE Canada, Chatelaine and London Weekly Times.
LindaOJ here and I am excited to be here again this year, and because I have experienced some of the challenges SMB’s face during the first years I am here to share with you some of the strategies I found worked for me.
In my early years of building Motivational Steps I often thought it would be easier to move forward if I had a pot of gold handy. That way I could spend more money on marketing; I could purchase a new computer, and I could attend all the conferences so that I would meet the people I needed to meet.
How wrong was I? And you know what, we don’t know what we don’t know! I had no idea back then that money is a useful tool but if you don’t build strong foundations for your business the money disappears down the drain, just like rainwater without a rain barrel.
I have to admit my instincts are one of my biggest assets, so my first tip is use your instincts: trust in yourself. Even though you will be offered a lot of advice, take only what you think will work for you otherwise you might veer off in the wrong direction for no good reason.
Let’s take a look at some of the basic needs we have when we first decide to start our own business:
Somewhere to work: either an office space, or a building from which to sell our products and services.
Office equipment: computer, server, phone system, cell phone, printer, fax machine, desk, filing cabinet… to name a few items you would find in any office.
A vehicle to transport us to and from work, to deliver orders, or visit our customers.
A bank account, cheques, credit card etc.
Internet, somewhere to host our website, advertising etc.
Uniform, business attire.
Business Networking
Wow, that’s quite a list I came up with, and to be fair, I know I did not have half of the items listed—so fear not… where there is a will there is a way! I will share that there is something called a barter system, quite simply if you are a graphic designer and you want some printing done, you might offer your services for free to the printer and they do your graphic design work. Again this works with some businesses but not all.
If we take a look at Motivational Steps (my consulting business, which by the way started off purely as a platform to launch my professional speaking) we still operate from a home office. Here are some of the reasons why I don’t need office space and save a lot of money which can be spent better elsewhere in my business.
Office Space
My clients connect with me through a third party, we may chat over the phone or meet in person if applicable. I travel to various locations around the world to offer keynotes/workshops and have not yet found a need for a corporate office.
We have a mail box with a really nice business address to which all of our business mail is delivered. This offers a corporate look and feel, without the expense of leasing/rent expenses each month.
Eventually my husband and I moved to a larger house so that we could have our home offices built specifically to our needs.
Clients can purchase my books, training, web-seminars online via my website, so there is no need for me to pay for a store in which to sell my products.
Office Equipment
My first cell phone was a necessity not a luxury item: a basic very large black phone, which I coincidentally purchased from a local TELUS store. It was affordable and did the job. Smart phones are wonderful and I have an iPhone myself, but in my early days of starting out I could not justify the expense when I needed so many other more important items.
On the advice of my business partner and husband, I did invest in a desktop computer, but we had it built specifically for my needs. It did not have all the bells and whistles included, mainly because of the cost, but I really did not need them in those days. That desktop lasted me a good amount of years and was worth every penny I invested in it. Some companies lease their office equipment, and this could be a good way to gain a tax break.
I already had an office desk that had been used mainly for myself and my children; when the time came to use a spare bedroom as my office space I felt quite happy using the desk, it was great for the job in hand and it meant I did not have to splash out any money on a new one.
As for the business phone, I decided to go for something called a distinctive ring, which meant my home phone and my business phone were the same, apart from the fact they had different numbers and the distinctive ring meant I knew when it was for business versus a family call. This eliminated the risk that a business call might be answered by a member of my family in not quite the right way I would have liked. Once my business was up and running we invested in a business phone which has all the bells and whistles and lots of great things that help my business continue to be productive and professional.
Transportation
I do not have to deliver items to any of my clients, but obviously I need to drive from one place to another. After a couple of years using the family vehicle for my business I decided to lease a car for my own use. This can be a great investment from a tax perspective but be sure to check with your accountant because all businesses have different rules and regulations. I did learn a harsh lesson though, and I will share this with you in the hope you think before you leap. My goal was to eventually lease a Mini Cooper because my first car in the UK was the original Mini. My dream came true in 2009; I immediately rushed and paid to have my logo and business information put onto the outside of my Mini. Unfortunately after almost a year my Mini had to go back to the dealer due to some quite serious challenges, but BMW Mini were fantastic and replaced it with a brand new model. Unfortunately they would not cover the cost of the logo etc., so I lost out financially and decided not to go the same route the second time around. I would suggest you look at alternative ways to advertise your business via your vehicle before jumping in and making the investment.
Financials
A business bank account is a necessity, but check around with your financial institutions to get the best deal for your small business; any money saved can be invested elsewhere. You might find if you don’t use the teller services and use the bank machine for your transactions you can save money that way.
In the early years, some small businesses prefer to do their own basic bookkeeping to save money. There are several accounting packages available for the computer that can be mastered in just a few hours.
Money does not grow on trees, contrary to urban legend!
Business Networking
We all need to network to connect with possible clients, people who will refer us and to keep up with new trends etc. Unfortunately we may not have the money in the early days to pay for membership or even guest fees to network. This is where the social media platforms are valuable because we can build new connections online and it is free (unless we decide to upgrade and pay for premium services on LinkedIn as an example.) Obviously the sooner you can network face-to-face also does mean you have a better chance of building your exposure and credibility, but one step at a time worked for me.
The Internet is a necessity, more so today than ever. But you still need to shop around for the best deals. Look at your Internet provider to see if they can offer you a package for your cell and landline along with your Internet and chose the best deal for you. You will need to host your website somewhere and once again I suggest you shop around, ask your connections for their recommendations.
Last but not least your work attire. Depending on your business you may well have a uniform of sorts. You might be a Limo driver, a cleaner, or a catering company, so a uniform would suit you well for many reasons. In some cases you may be able to claim expenses for a uniform and the maintenance of that uniform. Ask your accountant they will know. Most people tend to wear a business suit. In my case my clothes are a big part of my brand, so this is an important expense that I make sure I have money for.
So what have we discovered by looking at Motivational Steps and what did I decide was a necessity for my business, and what did I deem a luxury?
I believe that we all have to do more with little, not just in the early days but sometimes even in a well advanced business. It could be that our clients do not pay in a timely manner, or that we did not get a business loan to help us through the early years. In some cases you may need a smart phone because of the type of work you do and you might be on the road a lot. This is a genuine business need versus a want, to different things. Once your business is up and running you may well have more financial freedom to splurge, but no business can ever be successful if you are constantly in debt, stressing over where the next client is coming from and you cannot afford to do something as basic as networking to move your business forward.
I would advise reaching out and seeking experts, such as TELUS, or another organization of your choice that can help you with your questions and concerns. Why reinvent the wheel and do all the work yourself when you have enough to do building your business?
“Never spend your money before you have earned it.” - Thomas Jefferson
Linda Ockwell-Jenner is a President of Motivational Steps and Co-Founder of the Small Business Community Network (SBCN) based in Waterloo Region. Find out more about Linda at www.motivationalsteps.com and www.sbcncanada.org
I had the distinct pleasure of chatting at a TELUS small business event in downtown Toronto last week, about some of the smartphone apps I use on a regular basis.
It wasn't tough to narrow my favourites down to a half-dozen downloads -- ones that focused on productivity and business -- but I also wanted to show some of the best free apps available (or close to it), as well as ones available for most smartphone platforms.
The following are a few recommendations to help you stay organized, productive and informed while on the go.
Dropbox
Create one central and secure place to hold all your "stuff" and access it all on multiple devices – this is the idea behind Dropbox (for BlackBerry, iOS and Android), the increasingly popular cloud solution to storing, accessing and sharing your digital life while on the go. Instead of emailing your info or media from one device to another, or physically copying it onto a disc or USB key, you can wirelessly upload or download your documents – and even stream music and movies right from Dropbox. Similarly, instead of clogging someone's inbox with a huge file, send them a link to access what they need. The basic (2GB) account is free, but you can upgrade to 50GB or 100GB for $9.99/month or $19.99/month, respectively.
Splashtop Remote Desktop
As the name suggests, the $0.99-cent Splashtop Remote -- for iOS, Android and BlackBerry PlayBook -- lets you log in to another computer wirelessly from your tablet to see and control the remote PC or Mac as if you were sitting in front of it. It's not the first solution to do this, mind you, but Splashtop does one better by letting you stream full-motion video and audio from your computer to the smartphone or tablets. Splashtop Remote also lets you access your desktop's Web browser to surf to sites with Flash -- something that's not as easy on the iPad, iPhone or iPod touch.
Evernote
Ideal for on-the-go entrepreneurs or small business associates, the free Evernote (available on all major platforms) is a handy app for typing notes, sketching ideas (think restaurant napkin), copying URLs, pasting photos and recording audio on, say, a million dollar idea you want to archive on your smartphone. All notes automatically sync to the web/desktop version of Evernote, so it’s easy to access your information anywhere. Evernote can even take a picture of book or magazine text and convert it to text; this is a great way to save receipts and business cards and make it searchable by keyword.
Siri
The real reason to pick up an iPhone 4S, Siri is a built-in "personal assistant" app that lets you talk to your smartphone and you'll hear a female voice answer your questions or confirm she can perform the tasks you ask of her. For example, you can dictate email and texts to colleagues, ask Siri to check your calendar for appointments, create reminders and notes on the fly, check stock prices and market information, and help you get directions or find locations – such as restaurants, gas stations, hotels or bank machines – while traveling in the U.S. (this feature isn't supported in Canada just yet).
iTranslate
Available for iOS, Android and BlackBerry, the free iTranslate can help you translate words and phrases from more than 50 languages, and is capable of speaking languages to you in multiple languages so you can hear what the pronunciations sounds like. If desired, send your translations to an email address, mobile phone, memo pad or Twitter and Facebook. An optional in-app purchase lets you speak into the smartphone for a direct translation or engage in real-time text conversations with others and your English words and seen in the other person's native tongue.
Find my phone
Finally, it's critical to set up your phone for remote tracking or wiping, in case it's lost or stolen. Free examples include Find My iPhone (for iOS), BlackBerry Protect and Find my Droid (Android). These apps work in a similar way: track the smartphone's whereabouts via its GPS radio, send a note to its (such as "If you find this, all me at XXX") or sound a loud alarm (in case it's lost in the couch cushions) or remotely see the smartphone on a map; it's not recommended to try and recover a stolen device on your own – instead contact the authorities with the information. If you have critical information on the device you can also remotely wipe the data clean, which is always a good idea as a precautionary measure.
TELUS business kicked off the first of their Challenge event series yesterday with an exclusive breakfast event at TELUS House in Toronto.
The year-long event series follows in the footsteps of TELUS’ national ‘customer first’ campaign, and focused on supporting small businesses with common business challenges. This months’ theme addressed the question: how can my business be more productive with our existing resources?
The session opened with seasoned tech journalist and regular contributor to TELUS talks business, Marc Saltzman who showcased 7 hot business productivity apps including Evernote, a popular download among the business crowd, touting 20 million users, according to Gigaom.
Photo: Tech journalist & guest blogger on TELUS talks business, Marc Saltzman
“The type of apps you choose to help you be more productive in your business really depends on what kind of business you’re in,” said Saltzman. “For instance, I’m a tech journalist, so I rely heavily on word processing documents in my tablets and smartphones and I need a powerful calendar”.
Photo: Les Base, Director of Business Development for Advertek
TELUS customer Les Base of Advertek, an integrated print production company, spoke next and focused on how the print business has evolved and the implications it’s had on their business doing more with existing resources.
“What once took three weeks now takes three hours. We’re achieving our objectives and meeting requirements with the help of our digital workflow,” said Les.
One of the ways in which they are able to do more was by working with the right partners to help them focus on their customers. “One of the main reasons we moved over to TELUS was not just because of the savings (about 20% per month) but because TELUS has been great to work with, they made it easy for us to switch over.”
Piero Fusco, director of sales for TELUS closed the event on a high note with the announcement that TELUS will once again be sponsoring “The Challenge” contest launching this March. Supported by The Globe & Mail, "The Challenge" gives small business owners the chance to win a $100,000 small business grant.
“Every day we have to make decisions around business challenges,” Fusco says. “The challenge series is designed to help you address those challenges and share knowledge more broadly with the chance to win $100,000 to help your business grow”.
My name is Evan Carmichael and I believe that the fastest and most effective way to build a business is to model the strategies of people who have already done what you’re trying to do. I call it Modeling the Masters. My last post with over 25 was 3 Success Tips from Anita Roddick (The Body Shop).
Today we're going to look at how a young lawyer who seemingly had it all bravely left his job to start his own business. He had to fight over 30 lawsuits and nearly went out of business but he stuck with it and created one of the most respected companies in America. This is the story of Southwest Airlines co-founder Herb Kelleher and the top 3 lessons that you can learn from his success.
Must Watch Video
"Your people come first, and if you treat them right, they'll treat the customers right." - Herb Kelleher
Herb Kelleher (born March 12, 1931) is the co-founder and former CEO of Southwest Airlines. After graduating from law school he did what every new lawyer dreamed of. He clerked for the Supreme Court Justice, joined a law firm, and became partner at a firm in his wife's home state of Texas. He should have been on top of the world but he was instead itching for a new career as an entrepreneur. One evening Kelleher was having drinks with a client, Rollin King, and that night the two used a cocktail napkin to hatch a new business, Southwest Airlines.
Using Kelleher's legal experience and King's business background, Southwest Airlines was set up to run only in Texas to avoid having to follow federal price regulations. Kelleher had found a legal loophole and his competition didn't appreciate it. Kelleher had to fight off over 30 lawsuits before Southwest Airlines was even able to get a plane in the air. But they prevailed and bootstrapped their way from a company with only 4 planes to being one of the most admired companies in America.
Southwest is consistently named one of the top five Most Admired Corporations in America by Fortune magazine, which also called Kelleher perhaps the best CEO in America. It has never experienced an in-flight fatality and continues to enjoy growing success. Southwest is also the only airline to have over 30 consecutive years of profit, despite the terrorist attacks of September 11, 2001, which threatened the rest of the industry. In 2001, Kelleher resigned as CEO and president of Southwest due to a personal battle with prostate cancer.
Action Item #1: Put Your People First
Any successful entrepreneur will tell you how important it is to have a good team running your business. Employees who are skilled at what they do and love their work will take you places you might only dream about right now. Treat them as people, give them opportunities, show them how they are adding value, and give them something to believe in and your business growth will explode.
Kelleher believed in the power of having employees who loved working for his company. He paid attention to their needs and made them feel important. He also made everyone have a share in the business' success. Southwest implemented the first profit-sharing plan in the airline industry in 1974. Employees owned 13 percent of the company’s common stock. All of Southwest’s employees, from the janitors to the pilots, receive stock options.
According to Kelleher: “I always felt that our people came first. Some of the business schools regarded that as a conundrum. They would say: Which comes first, your people, your customers, or your shareholders? And I would say, it's not a conundrum. Your people come first, and if you treat them right, they'll treat the customers right, and the customers will come back, and that'll make the shareholders happy... We’ve always tried to be sensitive to the needs of our people and recognize the things that are important to them in their personal lives... At Southwest Airlines, you can’t have a baby without being recognized – getting communication from the general office. You can't have a death in your family without hearing from us. If you're out with a serious illness, we're in touch with you once every two weeks to see how you're doing. We have people who have been retired for 10 years, and we keep in touch with them. We want them to know that we value them as individuals, not just as workers. So that's part of the esprit de corps... If you come here, you'll be happy.”
Action Item #2: Focus Everyone on Customer Service
Customer service is increasingly becoming one of the most important differentiating factors for companies. For a lot of businesses there really isn't all that much that is different in the products or services that they are offering compared to their competition. How do you stand out? Wow your customers with service. Make them love doing business with you so they come back and tell their friends. Have everyone on your team be as supportive as they can towards your customers and your marketing strategy will take care of itself.
At Southwest, people are encouraged to go the extra mile, and then some, to help their customers. There is the man who had a heart attack at the airport, who was then accompanied by a Southwest employee to the hospital. The employee stayed with the man all night and called his wife to update her on his status. Then, there is the passenger who left the airport only to find a flat tire on his car. Moments later, a Southwest employee was changing it for him, despite the fact that the man informed him he had never flown with Southwest.
According to Kelleher: "We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you’re not just getting low fares, you’re also getting wonderful customer service... We have a People Dept. That’s what it deals with, so don’t call it Human Resources – that sounds like something from a Stalin five-year plan. You know, how much coal you can mine. We say everybody is a leader, no matter what your job is. We want you to focus on customer service - and not just to the outside world - customer service to the inside world. If [employees] pollute our other people internally and they in turn savage the people who are doing the work outside, the whole company has just rotted."
Action Item #3: Hire the Right People
If you're going to have a company that puts its people first and grows through repeat customers and referrals you're going to have to do a fantastic job in hiring the right people. Know what type of personality you need in new hires and don't settle until you've found the best person for the job. Once you say you're going to settle for less than the best, that's what happens to your entire business.
In the hiring process at Southwest, many applicants are made to take personality tests. In one example, the vice president of Southwest’s People Department was having difficulty finding a new ramp agent. Frustrated, she went to Kelleher to ask for advice. She said she was embarrassed that she had already interviewed 34 candidates for the position. Kelleher told her to interview 134 people if that was what it would take to find the person with the right attitude for the job.
According to Kelleher: "We have a good many MBAs, but we look at them for attitude as well. We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can’t change their DNA." One day, Kelleher received a letter from one of Southwest’s ramp agents in Oklahoma. It read, “Herb, I’m on to what you’re doing…You’re making work fun – and home work.”
True Story
In the beginning, Southwest had just four planes and 70 employees. All of the legal battles had left the company on the verge of closing down. It forced Kelleher to make a difficult decision: he had to either sell one of the planes or lay off some of his employees. He chose to sell the plane. In return, Kelleher asked his employees to cut gate turnaround times from 55 to just 15 minutes. They pulled it off and Kelleher had clearly set the culture for his business.
More Quotes
"I learned it by doing it, and I was scared to death."
"Sometimes you need a little courage too just to buck popular opinion."
"The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks."
What Do You Think?
What have you done to put your people first? How have you gone out of your way to help your customers? What part of Herb Kelleher's message impacted you the most? As always, I’d love to hear your thoughts if you leave a comment below!
If last week's Consumer Electronics Show (CES) in Las Vegas is any indication, "ultrabooks" are poised to be the hottest laptop category this year.
An "ultrabook" is a new category of incredibly thin and lightweight laptops – "ultraportable," if you will -- that also benefit from a powerful processor.
In other words, there's no trade-off between size and performance as there was just a couple of years ago with small but underpowered netbooks.
A term coined by Intel, "ultrabooks" not only have a fast processor to handle demanding tasks – such as video editing and smooth multitasking – but they also enjoy long battery life, too (once the Achilles' heel of laptops).
At CES, Intel announced more than 75 ultrabooks were it he works for 2012, most of which will house a Core i5 processor, capable of sipping rather than gulping electricity. Most offer at least 8 hours on a single charge.
Ultrabooks also benefit from Intel Rapid Start, a proprietary technology that uses flash memory embedded in the Intel chipset to improve boot-up times considerably.
Some believe the increasingly popularity of tablets had a direct influence on the creation of ultrabooks, as consumers wanted something thinner and lighter to tote around, with a high-powered but low-voltage processor. It would also be remiss not to draw comparisons to Apple's successful line of MacBook Air computers – ultrabooks might be considered a Windows-based version, but many PC makers are adding their own unique spin to the form factor.
At CES, HP unveiled the gorgeous glass-covered Envy 14 Spectre ultrabook with multiple wireless radios under the hood (launching next month), while Lenovo debuted its IdeaPad Yoga, a flexible ultrabook that can swivel into a tablet 9due out later in the year).
I mentioned there were no trade-offs between size and performance but be aware there might be something you're giving up with ultrabooks – and it might be an important consideration for businesses. Most ultrabooks use SSD (flash) memory instead of a HDD (hard drive), which means less storage for all your programs and files. But with "cloud computing" becoming a big trend, it may mean less locally-stored files anyway.
Therefore, if you enjoy carrying around many thousands of documents, presentations or media (photos, videos, etc.) you might opt for a laptop with a hard drive instead.
Lightweight SSD-based computers also contribute to the fast boot-up times and zippy performance, not to mention the lack of rotating magnetic disks means it also helps extend battery life and makes the PC more durable, too.
Also be aware most ultrabooks do not have an optical drive, so you can't run software on a CD-ROM or burn a DVD – unless you opt for an external optical drive that plugs into the ultrabook's USB port. Personally, I haven't used my DVD burner in my laptop in nearly three years, so I wouldn't miss it.
As you might expect, prices for ultrabooks are higher than standard laptops –something budget-conscious businesses must keep in mind, especially if they're handing them to multiple employees -- but prices will inevitably come down over time.
TELUS Talks Business correspondent Julie Bishop recently interviewed Tony Lourakis, the CEO of Complete Innovations, a leading global provider of mission critical fleet, asset and mobile workforce management solutions. The Markham Ontario headquartered company continues to win awards year after year being recognized for its national growth with honours including a spot on IDC Canada’s “10 to Watch” list, being ranked as one of Canada’s fastest-growing companies by PROFIT 100 three years in a row, and being part of Deloitte’s Fast 500 List in 2010.
In this post, Tony discusses his company's success and overcoming challenges.
What specific challenges does Complete Innovations address for its clients?
Complete Innovations helps companies that have a mobile workforce optimize their operations, create efficiencies, reduce costs, improve scalability and reduce risk.
We do this through our products and services, so companies go from not having visibility into where their mobile workforce is or what they're doing in a real time basis to having full visibility into the job status and exactly where their team, assets and vehicles are.
We have thousands of customers and they cover a wide array of industries, but all of them have the need to improve their efficiency in the field and that’s what we do. For instance, one of our customers is a bottled water company, which delivers across Canada and has a fleet of about 500 vehicles.
They had a policy not to idle on deliveries, but they never knew if people were complying with unless the supervisor drove around and followed the vehicles. After they installed our Fleet Complete tracking product, which TELUS sold to them, they could monitor not only the location of their vehicles but also speeding, idling, hard braking, rapid acceleration and hard cornering. But the key one here, in this case, was idling. The technology was able to confirm that in most cases, drivers were idling on delivery.
The company then informed its drivers that they were being monitored for idling and reminded them of the no-idling policy. They quickly got full compliance on the policy, leading a savings of more than $100 per vehicle per month in fuel alone, just from implementing that one benefit. The system cost them $50 vehicle per month so their ROI was immediate and huge especially when you multiply that across a fleet of 400 or 500 vehicles.
Another example is of a courier company in Vancouver that recently implemented our system to replace paper waybills. The company’s waybill system was costing them about $50,000 per year as each waybill was a three-part carbon copy form.
Using our Courier Complete product, which features a mobile application for smart phones, enabled them to make their whole workflow paperless so the drivers could get all their delivery data on the mobile device.
When they do a pickup they can scan the packages. When they go do a delivery, they hand the device to the customer and the customer signs off on it electronically. It’s eliminated the need for them to print waybills, and just that one thing has saved them more than $50,000 a year.
Additional benefits include many other savings from productivity gains and visibility, the ability to get data in real time, and environmental benefits such as reduced paper waste.
What are a couple of challenges you faced as a business and for which you could recommend resources to for other entrepreneurs?
First, it’s important to have a very sound business model to begin with. You need to spend a lot of time thinking about the business model and making sure there's a very strong value proposition in the market you're going after.
If you’ve thought all that through and have a sound business plan then when you execute your plan make sure you stick to your plan. Of course, plans change and things change, but when you start from a solid plan, you can have a better understanding of what can change and in which directions you should go.
Second, hiring and retaining top talents is a key. Find people who are excited about what you're trying to do and are prepared to put in the blood, sweat and tears to see it through. Be sure to hire the best people you possibly can because you're only going to be as great as your people.
In next weeks' Entrepreneur straight talk series, Tony addresses financing, building a customer base and the importance of customer feedback.
You don't often see the words "free" and "Microsoft Office" in the same sentence – especially when it comes to iPad apps that let you access your Word, Excel and PowerPoint files on the go – but a new download called CloudOn does let you create, view, and edit Microsoft Office files directly on your tablet.
Before we get into the details, there are a couple of catches. You need a Dropbox account to store and access your files, but at least you can sign up for free. And if the name of the app didn't give it away, CloudOn requires an Internet connection to use, as all your files are stored online via Dropbox. Even though you can open an email attachment on your iPad though CloudOn, you still need an Internet connection to perform the task.
If you can get past these conditions, CloudOn can be a handy productivity tool.
I tested the app by first uploading a bunch of Microsoft Word and Excel files on my PC, and then launching the app on the iPad. You're first prompted to type in your Dropbox login information (including password) before you see your files. You can select to log you on automatically going forward or you can be prompted to enter the password each time.
Now you can tap on the file you'd like to open, such as abc.docx, and you'll see it full screen in landscape view. All of the Office options, tabs and pull-down menus at the top of the screen will be familiar to you. But once you launch the keyboard to edit the document, be aware it takes up a lot of the screen real estate -- too bad you can't view or edit files in portrait view. I tried to open a PDF document but it wasn't supported, nor can you access other types of files, such as music, photos or videos.
You can also create Microsoft Word, Excel and PowerPoint files on your iPad, which are then saved to your Dropbox account to be accessed later on (even on multiple devices, if desired). It's also possible to rename and delete documents from within Dropbox; spell check, track changes and insert comments; and view and edit animation and transition sequences in your PowerPoint presentations.
Despite its limitations, CloudOn is a completely free way to give you Microsoft Office to go on your iPad, whether you're on Wi-Fi or 3G. While not perfect, it's hard to argue with a free solution that lets you access, manage, edit and create Word, Excel and PowerPoint documents.
In some ways, cloud storage is safer than local storage. In other ways, it’s less safe.
Let's first cover what cloud computing is, its many benefits and its potential drawbacks.
Cloud computing refers to accessing, sharing or collaborating on files that are stored on the Internet (“the cloud”), instead of, or in addition to, your personal computer at home or at the office.
There are many advantages to cloud computing over local storage:
• You can access your photos or documents from virtually any Internet-connected computer, tablet or smartphone.
• Because these files are stored offsite -- available via a password-protected website in cyberspace -- they’re also protected from computer theft and local damage such as fire, flood, power surge or a nasty virus.
• With cloud computing, people can work together on projects in real-time, even though they’re in different geographic locations.
• Cloud computing can also reduce congestion in someone’s inbox. Rather than trying to email a number of photos or videos to family members or friends, you can simply store them in the cloud and send a link.
But cloud computing has a few shortcomings too:
• These services are online-only, so if you don’t have an Internet connection (or if it goes down), you could be without your data. Cloud computing requires a lot of faith in the fact that you’ll have an "always on" connection, anywhere and anytime -- even at 30,000 feet.
• Your information is still stored on computer servers -- just not yours -- so there’s always a risk of data theft, viruses or glitches. Plus, your computer or device might have links directly to your cloud service. For example, services such as Dropbox show up as just another folder that appears to be stored locally. Anyone who has your computer or device can simply click on the Dropbox folder or icon and access everything you’ve stored on Dropbox’s servers if you haven’t password-protected that folder.
• If you have password-protected access to your cloud service -- like you must in Google Docs, for example -- that doesn’t mean your data isn’t hackable. If a hacker gets inside your account, he could change your password and make it very difficult for you to get back in. It’s unlikely, but possible. Plus, how well do you trust the company you’re giving your data to? Do you know where your data is being physically stored? Has the company had any recent security breaches?
In short, cloud computing is safer in some ways and less safe in others. Do your homework before trusting your data to the cloud, and use common sense. Don’t trust the cloud with your only copy of priceless photos, and don’t store copies of highly confidential documents there, either. But for redundant copies of other files, enjoy what the cloud has to offer.
My name is Evan Carmichael and I believe that the fastest and most effective way to build a business is to model the strategies of people who have already done what you’re trying to do. I call it Modeling the Masters. My last post with over 50 comments was 60 Inspirational Quotes for 2012.
Today we're going to look at how a mother of two was forced to start a business when her husband left her to travel the Americas. Having no formal training, her survival instinct kicked in and she built one of the most trusted brands in the world. This is the story of the Body Shop's Anita Roddick and the top 3 lessons that you can learn from her success.
Must Watch Video
"Whatever you do, be different... If you're different, you will stand out." - Anita Roddick
Anita Roddick (born Anita Perella, 23 October 1942 – 10 September 2007) was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing beauty products that shaped ethical consumerism. She was born into a hard-working immigrant family and her mother ran a successful cafe which kept the young Roddick occupied for most of her childhood. In addition to a strong work ethic, her mother also taught her the concept of recycling and how valuable it could be for businesses. After graduating school she took a trip around the world and eventually wound up in Johannesburg, South Africa where she disobeyed the laws of apartheid by attending a jazz club on ‘black night’ and was sent back to England. Upon arriving back home she met Gordon Roddick and felt she had an "instant bond" with him. The two married and opened up a restaurant and hotel together.
After three years of running the two businesses, Gordon decided that he wanted to fulfill his life-long dream of riding a horse from Buenos Aires, Argentina to New York City. They sold the restaurant business and Anita stayed home with their two children. While Gordon was away on his adventure she decided to create her own cosmetics store that would sell natural and environmentally conscious products. She started off selling 15 cosmetic products that she made in her garage and packaged in recycled bottles to reduce the cost. She soon opened a second location and by the time her husband had returned from his trip, people were already asking about franchising rights.
By 2004 the Body Shop had almost 2,000 stores and served over 77 million customers around the world. It was also considered one of the most trusted brands in the world. On March 17, 2006, L'Oréal bought the Body Shop for £652 million ($973 million). With the sale Roddick became more involved in charity work and began giving away her money to causes she believed in. When she died in 2007 she left her estate to charities.
Action Item #1: Get Past Survival
We all have big dreams for what we want ourselves and our companies to become but in order to make those dreams a reality you need to first get past the survival point with your business. You need to know that your company will be able to give you enough money to put food on the table and pay your bills. This is one of the most important first steps you need to accomplish as you start your business. Once you have enough money coming in you can focus on shooting for your bigger goals.
When Anita Roddick first started the Body Shop it wasn't because she wanted to create social and environmental change. With her husband gone she had to find a way to make money to support herself and her two children. The main reason behind opening the Body Shop was so that her family could survive. As an example, she couldn't afford more than 700 empty bottles so she took the unusual step of offering five sizes of every product. Even though she had very few products initially, when you entered her 370 square foot store it would give the illusion that she carried over 120 products.
According to Roddick: "Nobody was stupid enough to offer five sizes of one product; it simply didn’t make sense. We turned it around into a survivor’s option: customers pick up the size they want and come back every week for a refill. Recycling had nothing to do with being environmentally conscious at that point... My goal was livelihood... At the forefront of my mind at the time there was really only one thought – survival... I started the Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon’s advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking."
Action Item #2: Use Your Business to Do Good
The most successful businesses seem to be the ones who don't just focus on making money but instead try to be a force for good in their industry. Entrepreneurs are also now leading the way to help others beyond their customers - they are using their companies to support the communities around them and give back - not just because they can but because it also makes good business sense.
Anita Roddick's social and ecological conscience initially stemmed from a lack of money. She had to recycle bottles because she couldn't afford to buy new ones. The store was painted green because she wanted to hide the damp stains on the walls. However, as the Body Shop grew to become a powerful player in the cosmetics business, Roddick began to use her newfound influence to try to have a positive impact on the world around her.
According to Roddick: "I hate the beauty business. It is a monster industry selling unattainable dreams. It lies. It cheats. It exploits women. I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in... If I can’t do something for the public good, what the hell am I doing?”
Action Item #3: Learn by Doing
It's hard to learn how to be an entrepreneur from a book. You can read to get inspired or to get new ideas but nothing is really going to happen until you start to apply those ideas into your business. You can use books and courses to supplement your knowledge and give you guidance but you have to actually apply what you're learning if you really want to understand and retain the information.
Anita Roddick never learned about being an entrepreneur at school. Instead she learned from her mother who she saw worked tirelessly to make her cafe successful. While other cafes kept regular 9 to 5 hours, her mother opened at dawn for the local fishermen and didn't close until the last customer had left. Roddick had never read a book on economic theory in her life and while her naysayers believed this would be her downfall, Roddick saw it as one of her competitive advantages.
According to Roddick: "I often get asked to talk about entrepreneurship – even by hallowed institutions like Harvard and Stanford – but I’m not all convinced it is a subject you can teach. How do you teach obsession, because more often than not it’s obsessions that drives an entrepreneur’s vision? Why would you march to a different drumbeat if you are instinctively part of the crowd?... They will not teach you the most crucial thing of all: how to be an entrepreneur. They might also sap what entrepreneurial flair you have as they force you into the template called an MBA... If I had learned more about business ahead of time, I would have been shaped into believing that it was only about finances and quality management...by not knowing any of that, I had an amazing freedom... Potential entrepreneurs are outsiders. They are people who imagine things as they might be, not as they are, and have the drive to change the world around them. Those are skills that business schools do not teach."
True Story
Anita Roddick's first location was next to a funeral parlor, giving a whole new meaning to the Body Shop name. When she began franchising she had little experience and decided not to charge startup or royalty fees. However, before she would accept franchisees, they would have to interview with her. Roddick asked off the wall questions like "What is your favourite flower?" and "How would you like to die?" to get to know her candidates on a more personal level.
More Quotes
"Crazy people see and feel things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too."
"To succeed you have to believe in something with such a passion that it becomes a reality."
"If you think you’re too small to have an impact, try going to bed with a mosquito."
What Do You Think?
How did you get past the survival stage with your company? Do you think entrepreneurship can be taught? What part of Anita Roddick's message impacted you the most? As always, I’d love to hear your thoughts if you leave a comment below!
With so many mobile devices on the market that support various operating systems, it’s often tough to know which will be the best tool to support you and your team. In series of four posts, we are speaking with Canadian business leaders about how and why they chose not just their device, but also the operating system.
Over the years, the Canadian-created BlackBerry has become a staple for businesses across the globe. The RIM-built smartphones connect users to everything they need, but are also widely respected for their intuitive multitasking features that empower productivity both in and outside of the office. For David Carmichael, a Toronto-based management consultant, the functionality he sees with his BlackBerry smartphone means he’s not had to look to another device to conduct his business operations.
“I began using my BlackBerry when I worked as a consultant with the Ontario Government,” says Carmichael. “I have not done a lot of research into the functionality of other devices, but I am very happy with the BlackBerry. I think most business owners are interested in ensuring they can communicate with their staff and clients outside of work hours; so the BlackBerry’s email and phone functionality are perfect.”
BlackBerry smartphones are often the device of choice for corporate environments for a few reasons: they offer a high level of security with encryption; efficient data delivery with compression; and integration with a number of messaging platforms. The proprietary OS and unique BlackBerry Enterprise Server also allow management or IT departments centralized control over all company-issued devices, if they so choose.
For Carmichael specifically, his mind is at ease simply knowing his email goes anywhere he is – especially important for his line of work, which often involves a day calendar full of meetings. “At a client site, I may not be able to get my email using their computer system, so having the BlackBerry is great.”
And Carmichael is not alone in that assessment. In fact, according to a recent study conducted by Ipsos Reid, the BlackBerry is the top mobile smartphone brand in Canada.
“BlackBerry still dominates the battle of the smartphone brands in Canada,” says Mary Beth Barbour, Senior Vice-President of Ipsos Reid. “Even when you consider the brand of the operating system – rather than just the brand of the device – BlackBerry still captures the largest share.”
Other device selling features often touted by BlackBerry users are the smartphone’s sync functionality, which ensures your contacts, calendar and other organizational items are up-to-date both at the office and on the go, and BlackBerry Messenger, a “chat” function installed on all BlackBerrys that offers direct and immediate communication with inner circles, work groups and clients. BBM can also serve as a business continuity option in case of an emergency, as it rarely crash in times when wireless signals might.
Additionally, the new BlackBerry 6 OS allows for fast web browsing and universal search function, fuelling even more business productivity. Plus, with a wide assortment of free and paid apps in BlackBerry App World, designed specifically with the business user in mind, those who choose BlackBerry can do everything from coordinating a shipment and tracking billing, to managing travel and remote printing.
Although touchscreen-only models exist, most BlackBerry smartphones are designed with an easy-to-use QWERTY keyboard for fast and accurate typing – a feature Carmichael says is incredibly important – as well as intuitive, optical trackpads for screen and menu navigation. Carmichael says while he uses the BlackBerry camera from time to time, he’s fine with keeping his smartphone a smart phone.
“I have had lengthy discussions with other device users,” he says. “But frankly, I have not found any device that interests me enough to switch from my BlackBerry.”
TELUS offers a range of devices equipped with all the top operating systems, recognizing that there is no one-size-fits-all solution for every business.
