Whether to cross a continent or to find a small business hidden in the corner of an industrial park, a good map is a valuable tool. In recent years however, traditional paper maps have been substituted with highly accurate and sophisticated GPS systems which pinpoint your current location and automatically calculate the ideal route to your intended destination. For businesses on the move, GPS makes perfect sense: spend less time studying a map and more time with your customers.
The recent convergence of Smartphone and GPS technologies allows businesses to easily equip their staff. Applications are available for BlackBerry, iPhone, Android and other platforms which transform a GPS enabled Smartphone into a full vehicle navigator.
This leads to the questions: What should businesses consider when selecting a navigation app? What type of investment is required? And probably the most difficult question, what is the best app for business in Canada?
Today we will start with the basics: 5 considerations for business Smartphone based navigation.
1 . Maps
Most stand-alone GPS navigators are limited to their built-in (on board) maps. With Smartphone apps, users have a choice of how they would like their maps. Here are considerations for each:
Online maps
- Apps usualy have a low up-front cost of less than $10.
- Maps are downloaded from the internet using the wireless network as they are needed and used (similar to Google Maps). The more you use the app, the more wireless data you will use.
- Maps are not stored on your Smartphone so the apps use very little memory space.
- As maps live on the Internet, they are likely to be the most up to date.
- App is fully functional only when the Smartphone is within wireless data coverage.
- Ideal for urban business usage where up to date maps is important and strong wireless signals are available.
Onboard maps
- Apps usually have an up-front cost of $50 or higher.
- An entire collection of maps is installed on your Smartphone and stored in the memory. Data usage will not see a substantial increase with usage.
- Maps for Canada and the United States can easily consume over 1 GB of storage.
- Maps are only updated when the application is updated, therefore maps could be months or even years old (similar to how a paper map gets old and needs to be updated or replaced).
- Maps and navigation are processed within the Smartphone app and not via the Internet.
- Maps do not require a wireless network to operate (GPS signal is still required).
- Ideal for those who travel in fringe coverage areas, have high amounts of use or wish to keep data costs more fixed.
2. Points of Interest
A Point of Interest, or POI, is simply a useful point on a map. Good examples would be gas stations, restaurants and stores which may be along your route. POI's enable you to find the closest "Joe's Burgers" instead of having to know what the address is. The more POI's you have access to, the more likely you will be able to enter in a name instead of a full address.
Apps with Online maps always go to the internet when a POI is searched - often to a provider like Google or Bing which have millions of POI's. Onboard maps automatically install a smaller base of POI's to your Smartphone. While the search is faster when the POI's are installed on your Smartphone, the Internet has the best accuracy. The ability to have both onboard POI's and Internet search covers all the bases (like the time I was outside of coverage deep in the BC Rockies and needed a gas station - onboard POI's pointed me to the closest one).
3. Voice Prompts
Turn left in 200 meters. Stay to the right at the fork. Stay in the middle lane. Voice prompts mean you don't have to look at the screen of your Smartphone as you drive. The first step is to make sure the app you select has them. However, not all voice prompts are considered equal. Some can say the name of the road while others only give directions. ("Turn left in 200 meters" versus "Turn left in 200 meters on Main Street"). Multi-region companies should also consider user language - some applications are limited to English voice prompts only.
4. Power
Smartphones operating a GPS Navigation app consume considerably more power then a phone at standby. Online map based apps potentially use the most power because of the regular wireless data network activity. Ensure your employees have the ability to charge their Smartphone while on the road with a simple car charger (about $25).

5. Mount
Just like standard GPS units, GPS enabled Smartphones require a clear view of the sky in order to calculate their location from orbiting sattelites. A windshield or dashboard mounted phone cradle is ideal. They also allow easy access and clear viewing without causing undue distraction. Suction style windshield mounts usually start at about $25.
It would be a miss not to mention the need for good judgement when using any device while driving. Check out Focus on Driving for more information.
Over the coming weeks, look for reviews of a number of leading turn-by-turn Navigation applications including TELUS Navigator (online), Navigon (onboard), Tom Tom (onboard) and MotionX GPS Drive (online). If you have specific questions you would like covered during those reviews, just pop in a comment below.
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